> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/audiences/audience-integrations/thetradedesk-audiences.md).

# theTradeDesk Audiences

Freshpaint Audiences allows you to sync your segmented or imported audiences to theTradeDesk Audiences — all while enabling you to maintain compliance with privacy regulations like HIPAA.

{% hint style="info" %}
In theTradeDesk, these will appear as CRM Data Segments, even though Freshpaint refers to them as Audiences.
{% endhint %}

This guide walks through how to set up and verify your connection between Freshpaint and your theTradeDesk account.

#### theTradeDesk account requirements

The following must be true about theTradeDesk account you use for this integration:

1. You have a theTradeDesk Advertiser ID.
2. [You have a valid theTradeDesk API token](https://partner.thetradedesk.com/v3/portal/api/doc/Authentication#ui-method-create).

<figure><img src="/files/hcRXJEUlAOM74AXehyfW" alt="" width="563"><figcaption></figcaption></figure>

3. Your account is in good standing and authorized for CRM audience activation.
4. You have worked with your theTradeDesk account manager to complete any required agreement(s) for CRM audience usage.

#### Connect theTradeDesk Audiences account to Freshpaint

1. To begin, select **theTradeDesk Audiences** option from [Freshpaint’s Integration Catalog](https://app.freshpaint.io/destinations/catalog?category=audiences).

<figure><img src="/files/T4GpQnYJR0V7dYHwda6o" alt="" width="563"><figcaption></figcaption></figure>

2. On the theTradeDesk Audiences configuration page, click Configure and enter your Advertiser ID.

<figure><img src="/files/iKvfCan1ulYJ561jiUMs" alt="" width="563"><figcaption></figcaption></figure>

3. Enter your API token in the API token configuration row.
4. Enable Automatic identity matching if you plan to sync Segments (behavioral audiences).

<figure><img src="/files/eMZSqEHxx4XmadSOg2Fh" alt="" width="375"><figcaption></figcaption></figure>

5. Open Allowlisted Audience identifiers, confirm Email is allowlisted, accept the consent checkbox, and click Save.

<figure><img src="/files/b80FFsmi9JZAShOQoGr5" alt=""><figcaption></figcaption></figure>

6. Click Test connection to verify setup — this tests:
   1. Your API token is valid and active.
   2. Your token has access to the configured advertiser.
   3. Your destination configuration is valid.
7. Add a label to your integration so it is easier to identify later.

✅ That’s it! Your theTradeDesk Audiences integration is now ready to use.

{% hint style="info" icon="lightbulb-exclamation" %}
After you sync an audience from Freshpaint, you’ll manage it in theTradeDesk as a CRM Data Segment.
{% endhint %}

#### Processing and audience size expectations

* Audience processing in theTradeDesk can take up to 72 hours before matched size is fully reflected.
* Freshpaint uses Active IDs as the matched/reachable audience size shown for this integration.
* Very small audiences may remain below theTradeDesk minimum threshold for activation.

#### Custom Consent Manager Integration

* Refer to this destination as Audiences in the [Consent object](https://documentation.freshpaint.io/integrations/consent-management/custom-consent-manager).

### Best Practices & Reminders

Use a neutral audience alias\
The alias is the external segment name. Prefer campaign-safe names without health-condition context.

Plan around processing time\
Assume up to \~72 hours after sync for Active IDs to stabilize before judging reach.

#### What's Next?

Now that you understand how theTradeDesk Audiences integration works, you're ready to start syncing audiences.

Here’s what you can do next:

* [Create a Segment](https://documentation.freshpaint.io/audiences/segments) → Build behavioral audiences from your event data
* [Import an Audience](https://documentation.freshpaint.io/audiences/importing-audiences) → Upload a CSV of users to target
* Send an Audience → Sync your audiences to theTradeDesk for activation

Need help? Contact <support@freshpaint.io>.