Viant Audiences

Freshpaint Audiences allows you to sync your segmented or imported audiences to Viant Audiences — all while enabling you to maintain compliance with privacy regulations like HIPAA.

This guide walks through how to set up and verify your connection between Freshpaint and your Viant account.

You must request credentials for the Viant Audiences API from your Viant representative to use Viant Audiences with Freshpaint.

Viant account requirements

The following must be true about the Viant account you use for this process:

Your Viant account is associated with the Viant account used for this integration.
Your Viant account is in good standing with Viant and not in violation of their advertising policies.

Connect Viant account to Freshpaint

To begin, select the Viant Audiences option from Freshpaint’s Integration Catalog.

On the Viant Audiences configuration page, select the Configure option on the right side and enter the Viant Account ID and Advertiser ID (both are numbers like 123456789012345) for the Account and Advertiser that you want to set up. If you have multiple Advertiser IDs, you may create an additional Viant Audiences Integration for each Advertiser ID.
Connect your Viant account to your Freshpaint account by clicking the Connect button on the right. Enter the Viant Audiences API credentials you received from your Viant account representative. The credentials that you normally use to log into the Viant DSP interface will not work.
Click Enable, then click Save to agree to send the appropriate identifier to the Ad Platform. These properties are required by Viant.
Click Test Connection
This tests that:
- Your Viant account is associated with the Viant business account used for this integration.
- Your Viant account is in good standing with Viant and not in violation of their advertising policies.
- Your Freshpaint integration configuration is valid.