> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/audiences/guides.md).

# Guides

### What These Guides Are (and Who They're For)

**Purpose**

Help healthcare marketers choose the right audience strategy before they build segments or upload lists so Audiences is used to drive measurable business impact, not just “create another audience.” The goal is to help our customers move toward more strategic thinking and position Freshpaint as consultative, trusted thought leaders.

Who this is for

Marketing, growth, digital, and agency teams who need to answer:

* Where is our wasted spend?
* Where are we losing high-intent users?
* Where can we scale efficiently without breaking compliance?

***

### The Three Strategic Problems Audiences Solves

Every successful use of Audiences maps to one of these business problems:

| **Business Problem**   | **What’s Actually Broken**                                  | **Strategy That Fixes It**                                         |
| ---------------------- | ----------------------------------------------------------- | ------------------------------------------------------------------ |
| Wasted spend           | Ads reaching people who already converted / aren’t eligible | [Exclusion Lists](/audiences/guides/strategy-1-exclusion-lists.md) |
| Growth ceiling         | You’ve tapped your obvious demand                           | [Lookalikes](/audiences/guides/strategy-2-lookalikes.md)           |
| Lost high-intent users | Interested users leave and never come back                  | [Retargeting](/audiences/guides/strategy-3-retargeting.md)         |

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