> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/audiences/guides/guide-prioritize-partner-list-users-who-visited-your-site.md).

# Prioritize Partner List Users Who Visited Your Site

This guide walks through how to target users from a partner‑provided list (Imported Audience) who also engaged with your site (Segment). By combining both, you can focus spend on high‑intent users while staying HIPAA‑compliant. This guide covers how to:

* Import and prepare your partner‑provided list
* Create a Segment of users who visited your site
* Combine the two in your ad platform for advanced targeting
* Apply best practices for compliance and efficiency

#### 1. Prepare your partner list (Imported Audience)

Imported Audiences let you bring external lists into Freshpaint for campaign targeting.

* Go to Audiences → Imported Audiences.
* Click Import audience and upload your CSV (single column labeled “email”).
* Choose your Destination(s).
* Name your audience and add an internal description (stays inside Freshpaint).
  * Review the Ad Platform Alias (privacy‑safe; no health context).
* Click Create Audience.

✅ Sync starts right away. You’ll see it listed in Imported Audiences and can monitor status on the Audience details page.

#### 2. Create a site visitor Segment

Segments capture real‑time behavioral activity such as page views.

* Go to Audiences → Segments.
* Click Create Segment.
* Choose your Destination(s).
* Define conditions based on site behavior. For example:
  * Event: Page Viewed
  * Filter: page\_url contains “/services”
  * (Optional) Frequency/recency: at least once in the last 30–90 days
* Name your audience and add an internal description.
  * Review the Ad Platform Alias (privacy‑safe; no health context).
* Click Create Audience.

✅ Your audience now represents users who showed interest by visiting your site.

#### 3. Combine in your ad platform (partner list AND site visitors)

Target the intersection of both audiences for higher intent.

* In your ad platform’s audience tools, search for both Freshpaint audiences by their aliases.
* Include: your Imported Audience (partner list).
* Include: your Segment (site visitors).
* Set logic to include both (AND/intersection or “narrow further”).
* (Optional) Exclude: “Lead Form Submitters” to reduce wasted spend.

✅ You’ve created a high‑intent targeting group from partner‑provided emails who also engaged on your site.

#### Reminder: Look for anonymized names in your ad platforms

* Freshpaint sends an anonymized, platform‑safe alias for every audience. This is the name you’ll see downstream.
* Your internal Freshpaint name won’t appear in the ad platform. Always search/select the alias you set during creation.
* You can review the alias anytime on the Audience details page.

#### Best practices & reminders

* Maintain HIPAA compliance: Never include health context in aliases. Keep clinical terms in internal names only.
* Plan for processing delays: Platforms may take 24–48 hours to process new/updated audiences.
* Monitor audience overlap: Intersection targeting reduces size; aim for 1,000+ matched users.
* Refresh data regularly: Update partner lists monthly; revisit Segment criteria quarterly based on performance.

#### What’s next?

* Build exclusion rules → Remove users who already submitted a lead form.
* Create lookalike campaigns → Expand reach based on your best‑performing audiences.
* Refine segments → Layer recency/frequency to prioritize the most engaged users.

Need help? If you’re unsure how to structure this setup or verify compliance, contact <support@freshpaint.io>.