Cross Device Attribution
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Freshpaint's cross-device attribution tracks conversions that span multiple devices, giving ad platforms proper credit even when a click and its resulting conversion happen on separate devices.
When a visitor clicks an ad on mobile and later completes a conversion on desktop, Freshpaint's identity resolution recognizes them as the same person. Freshpaint then hydrates the conversion event with the original click ID from the ad platform, ensuring the conversion is attributed to the correct source.
Identity matching uses deterministic signals: email, phone, or a customer-provided ID.
Cross-device attribution is available on request. To activate it, contact Freshpaint Support or the account management team. Once enabled, the feature works automatically — no additional code changes are required.
Identity Resolution — Learn how Freshpaint resolves identities across devices and sessions
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