User Profiles

User Profiles

User Profiles surface a comprehensive, person-centric view of patients built on top of Freshpaint's Identity Graph. This is the central hub for searching, viewing, and understanding individual user identities in Freshpaint.

This page helps you:

• Search across multiple identifiers (email, phone, userId, anonymousId, device ID, traits)

• Visualize the Identity Graph — all identifiers ever associated with a patient

• Filter the event timeline to debug specific data flows

User Profile Directory

The main User Profiles landing page displays a searchable list of all visitors. The directory includes:

• Search bar — Find patients by email, phone, userId, anonymousId, device ID, or custom traits

• Filter controls — Filter by last seen date, identifier types, event sources, and properties

• Columns — User, Freshpaint ID, Email, Last seen, Identifiers count

• Column customization (⊞) — Show or hide columns and adjust the display

User Profile Details

Click any row in the directory to open the detailed profile view. The profile page displays:

• User header — Avatar, primary name or ID, email and phone identifiers (if available), and the Last Seen timestamp

• Identifiers sidebar — All known identifiers grouped by type

• Event timeline — Chronological list of all visitor activity

Identifier Types

Type	Example	What It Represents
Email	[e-mail]	User's email address (masked)
Phone	15555555	User's phone number (masked)
External ID	—	Externally defined unique identifier
Device ID	19e18cb2a8d21f9…	Freshpaint-assigned unique identifier
Impression Cookie ID	19e18cb2ba0-04f84…	Browser cookie tracking ad impressions
IP Address	192.168.1.1	User's public IP address collected from session data

What's Next?

• Identity Resolution — Learn how Freshpaint links identifiers across sessions and devices

• Cross-Device Attribution — Understand how resolved identities power cross-device attribution