# Use Case Library

This library is meant to show how teams think about and apply Audiences — not just how to click buttons in the product.<br>

These are common strategy patterns we’re seeing across customers and verticals, framed in a way that should feel familiar to anyone who’s done growth marketing before.

### Common Use Cases

<table><thead><tr><th width="90.06329345703125" align="center" valign="middle"></th><th width="401.8153076171875">Use Case</th><th>Targeting Technique</th></tr></thead><tbody><tr><td align="center" valign="middle">1</td><td><h4>Stop paying to advertise to your own customers</h4></td><td>Exclusion Lists</td></tr><tr><td align="center" valign="middle">2</td><td><h4>Get more of what’s already working</h4></td><td>Lookalikes</td></tr><tr><td align="center" valign="middle">3</td><td><h4>Recover lost demand from high-intent visitors</h4></td><td>Retargeting</td></tr><tr><td align="center" valign="middle">4</td><td><h4>Layer strategies for better results</h4></td><td>Combination</td></tr></tbody></table>


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