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Designated Identify Properties

Some destinations treat certain identify properties specially. As an example, some destinations treat the email property as the email to use when sending an email to a user. This page lists the destinations that accept designated properties and the properties they accept.

Customer.io

Property
Description
email
This is the email customer.io will use when sending an email.

Fullstory

Property
Description
displayName
This is the name to show for the user in FullStory.
email
This will show up as the user's email in FullStory.

HubSpot

Property
Description
email
HubSpot requires you send the email property. The value of this property will be used as the email for the user.

Iterable

Property
Description
email
In order to email a user in Iterable, you must first send an identify call with the email property.

Vero

Property
Description
email
In order to email a user in Vero, you must first send an identify call with the email property.

Gainsight

Property
Description
Email
Gainsight requires an email field for each identify call.