Basis (Beta)

Send advertising events directly to Basis Technologies

The Basis Destination is still under development. If you wish to use the Basis destination please contact Customer Support or your Account Manager.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports Freshpaint Impression Pixel

• Refer to this destination as Basis in the Integrations object

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

Getting Started

Configure Freshpaint destination

You can configure your Basis destination in Freshpaint by using the link provided here or by navigating to Apps > Basis in the Freshpaint console.

In the destination, click the Configure button, configured the Encrypted Universal Pixel ID as configured within Basis and click Save.

Once you've configured the Encrypted Universal Pixel ID, you're ready to start setting up the campaign and conversion events in Basis!

Configure Basis Campaign

In order for Freshpaint to be able to automatically capture the click ID auto-generated by the Basis advertisement, cookieless conversion attribution needs to be enabled.

Basis will append a cntr_auctionId parameter to the landing page URL query string, which works similar to click id's from other advertising platforms. Freshpaint when installed on a page will look for this click id and automatically set the $cntr_auctionId event property with the click id.

Configure Conversion Events

To send a conversion event to Basis, you need to set up a Universal Pixel within Basis and to have configured the Encrypted Universal Pixel ID within Freshpaint.

Any custom properties within Frehspaint will be passed along to Basis, allowing the rules configured on the Basis pixel to choose how the event affects Basis actions.

Server-side

You may provide the following additional event properties when sending events to Basis via Freshpaint's servers:

Event property	Type	Required?	Description
$cntr_auctionId	string	Required	cntr_auctionId is appended to the landing page URL by Basis. Freshpaint will automatically capture cntr_auctionId for events from your website. For events from other sources you would need to provide $cntr_auctionId as an event property.
<custom_property>	string	Optional	Any additional / custom properties on the event and allowed by the HIPAA allow list will be passed to Basis