# Floodlight Reference (Beta)
{% hint style="warning" %}
The Floodlight destination is deprecated. Please instead use: [google-campaign-manager-360](https://documentation.freshpaint.io/integrations/destinations/demand-side-platforms-dsps/google-campaign-manager-360 "mention")
{% endhint %}
Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.
## Destination Info
* Supports [Track](https://documentation.freshpaint.io/developer/freshpaint-sdk-reference#track) calls
* Supports [HIPAA mode](https://documentation.freshpaint.io/hipaa-mode)
* Refer to this destination as **Floodlight** in the [Integrations object](https://documentation.freshpaint.io/reference/developer/freshpaint-sdk-reference#using-the-integrations-object)
* Connection Modes:
| | Client-side | Server-side |
|---|
| Web | false | true |
| Mobile | false | true |
| Server | false | true |
This is a reference document for the Floodlight destination. For information on how to set up this integration, see the [Quick Start guide](https://documentation.freshpaint.io/integrations/destinations/advertising-destinations/floodlight/floodlight-quick-start-guide).
## API Mapping
### Events
Freshpaint.`track()` events map to any **Floodlight Activities** you've already created in Campaign Manager 360. Any custom variables you've created will be passed along as well.
## Track Events
When you send an event to Floodlight, you can track conversions from your ad campaigns based on those events.
### Server-side
{% hint style="info" %}
The Proxy integration allows you to re-use you're existing google ads configuration. If you're starting fresh, we recommend using the [Google Ads Conversion API](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/google-ads-conversion-api) destination.
{% endhint %}
You may provide the following additional event properties:
| **Freshpaint property** | **Floodlight parameter** | **Type** | **Required?** | **Description** |
| ------------------------------ | ------------------------ | -------- | ------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `group_tag_string` | `type` | string | Required | The Conversion Label configured within google ads to identify which conversion action the event should trigger |
| `activity_tag_string` | `cat` | string | Required | The conversion id can be used to select which Google Ads account to send conversion events to. When set, this will override the conversion Id configured within the destination configuration. |
| `counting_method` | `ord`/`num` | string | Required | Allows overriding the [Transaction ID](https://support.google.com/google-ads/answer/6386790) generated by Freshpaint with a custom id to avoid duplicate conversions in Google Ads. |
| `$gclid` | `gclid`/`gclaw` | string | Optional | gclid (Google Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Google Ads and Search Ads 360. **Freshpaint will automatically capture gclid for events from your website**. If you wish, you may provide `$gclid` as an event property to override the automatically captured value. |
| `$dclid` | `dclid`/`gcldc` | string | Optional | dclid (Display Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Display Video 360. **Freshpaint will automatically capture dclid for events from your website**. If you wish, you may provide `$dclid` as an event property to override the automatically captured value. |
| `$gclsrc` | `gclsrc` | string | Optional | gclsrc (Google Click Source) is generated at ad click time and appended to the landing page URL. This is mainly used by Search Ads 360. **Freshpaint will automatically capture gclsrc for events from your website**. If you wish, you may provide `$gclsrc` as an event property to override the automatically captured value. |
| `u1`, `u2`, etc. | `u1`, `u2`, etc. | string | Optional | Floodlight custom variables that you define. |
| `user_agent_arch` | `uaa` | string | Optional | The User-Agent Architecture |
| `user_agent_bitness` | `uab` | string | Optional | The User-Agent Bitness |
| `user_agent_full_version_list` | `uafvl` | string | Optional | The User-Agent Full Version List |
| `user_agent_mobileness` | `uamb` | string | Optional | The User-Agent Mobileness. Must be 1 for a mobile device and 0 for non-mobile devices. |
| `user_agent_platform` | `uap` | string | Optional | The User-Agent Platform. |
| `user_agent_platform_version` | `uapv` | string | Optional | The User-Agent Platform Version |
| `user_agent_wow64` | `uaw` | string | Optional | The User-Agent WoW64 (Win32 on Win64) |
| `$referrer` | `~oref` | string | Optional | The referrer to the page being visited |
{% hint style="info" %}
Freshpaint will events to Floodlight even when click IDs (`gclid`, `dclid`, etc.) are missing. However, this will prevent Floodlight from correctly attributing your conversions, so make sure you configure your allowlist to send these recommended properties.
{% endhint %}
## View-Through Conversions and Retargeting
View-through conversions are possible in limited capacity using [Enhanced Conversions](https://developers.google.com/doubleclick-advertisers/guides/conversions_ec) (soon to be supported).
Remarketing campaigns will not work using the Freshpaint Floodlight implementation.
---
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