> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/integrations/destinations/demand-side-platforms-dsps.md).

# Demand Side Platforms (DSPs)

A Demand Side Platform (DSP) is a software system that allows advertisers to buy digital ad space automatically across multiple platforms. It uses real-time bidding to target specific audiences and optimize ad delivery for better performance. DSPs help streamline ad buying, improve ROI, and centralize campaign management in one platform.