Basis Reference
Send advertising events directly to Basis Technologies
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Send advertising events directly to Basis Technologies
Last updated
Was this helpful?
This is a reference document for the Basis destination. For information on how to set up this integration, see the Basis Quick Start Guide
Supports calls
Supports
Supports
Supports forwarding from the
Refer to this destination as Basis in the
If you've configured multiple Pixel IDs, you can choose a specific one by suffixing the Pixel ID, such as: Basis::123456. You can retrieve this value from Basis configuration page for the Pixel ID of interest.
Connection Modes:
Web
Mobile
Server
In order for Freshpaint to be able to automatically capture the click ID auto-generated by the Basis advertisement, .
Basis will append a cntr_auctionId parameter to the landing page URL query string, which works similar to click id's from other advertising platforms. Freshpaint when installed on a page will look for this click id and automatically set the $cntr_auctionId event property with the click id.
Assuming you have followed the to set up your Basis destination, you can verify that click through tracking is working by looking for an event in event verification that contains the $cntr_auctionId field.
You can also look for a transformation that shows that the event data was enriched by the Freshpaint Impression Pixel.
Freshpaint Property
Basis Parameter
Type
Required?
Description
$cntr_auctionId
cntr_postbackAuctionId
string
Required
cntr_auctionId is appended to the landing page URL by Basis. Freshpaint will automatically capture cntr_auctionId for events from your website. For events from other sources you would need to provide $cntr_auctionId as an event property.
If the Freshpaint Impression pixel is in use, cntr_auctionId is added automatically as a transformation to the appropriate events if a match is found.
<custom_property>
<custom_property>
string
Optional
Any additional / custom properties on the event and allowed by the HIPAA allow list will be passed to Basis
Freshpaint supports view through tracking by capturing the cntr_auctionId passed in by Basis using the Freshpaint Impression Pixel. Assuming you have followed the to set up your Basis destination, you can verify that view through tracking is working by looking for an event in event verification that contains the $cntr_auctionId field, similar to how you can verify Click Through Conversion.
