Simpli.fi Reference

This is a reference document for the Simpli.fi destination. For information on how to set up this integration, see the Simpli.fi Quick Start Guide.

The Simpli.fi Conversions API destination is currently in Early Access. Please contact [e-mail] for more information about this integration.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports forwarding from the Google Tag Manager Integration

• Refer to this destination as Simpli.fi in the Integrations object

  • If you've configured multiple Pixel IDs, you can choose a specific one by suffixing the Pixel ID, such as: Simpli.fi::123456. You can retrieve this value from the Simpli.fi configuration page for the Pixel ID of interest.

When no suffix is specified, all configured Pixel IDs are selected for inclusion / exclusion.

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

View-Through Tracking

Freshpaint supports view-through tracking by capturing the $sifi_transaction_id and $sifi_day parameters passed in by Simpli.fi using the Freshpaint Impression Pixel. Assuming you have followed the Simpli.fi Quick Start Guide to set up your destination, you can verify that view-through tracking is working by looking for an event in Event Verification that contains the $sifi_transaction_id and $sifi_day fields.

You can also look for a transformation that shows the event data was enriched by the Freshpaint Impression Pixel.

For unattributed conversions (where no impression pixel match is found), if $ip is allowlisted, Freshpaint will send the user's IP address as a device identifier so Simpli.fi can still record the conversion.

Relevant Properties

Freshpaint Property	Simpli.fi Parameter	Type	Required?	Description
audience_key	audience_key	string	Required	The Simpli.fi conversion audience key. Set via a Send Constant Property transformation. Identifies the Simpli.fi conversion audience to attribute the conversion to.
$sifi_transaction_id	transaction_id	string	Recommended	The Simpli.fi unique identifier for impressions. Captured automatically by the Freshpaint Impression Pixel from the {{transactionID}} macro on your Simpli.fi creatives. Required for view-through attribution.
$sifi_day	sifi_day	integer	Recommended	The internal Simpli.fi day identifier of the impression. Captured automatically by the Freshpaint Impression Pixel from the {{sifiDay}} macro on your Simpli.fi creatives. Required for view-through attribution.
$ip	device_id	string	Recommended	The IP address of the user. Used as the device identifier for unattributed conversions when no impression pixel match is found.
purchase_value_usd	purchase_value_usd	number	Recommended	The monetary value of the conversion event in US dollars.
purchase_order_id	purchase_order_id	string	Recommended	A unique identifier for the purchase associated with the conversion.