# Zeta Reference

This is a reference document for the Zeta destination. For information on how to set up this integration, see the [Zeta Quick Start Guide](https://documentation.freshpaint.io/integrations/destinations/demand-side-platforms-dsps/mntn/mntn-quick-start-guide).

## Destination Info

* Supports [Track](https://documentation.freshpaint.io/reference/developer/freshpaint-sdk-reference#track) calls
* Supports [HIPAA mode](https://documentation.freshpaint.io/readme/hipaa-mode)
* Supports forwarding from the [Google Tag Manager Integration](https://documentation.freshpaint.io/integrations/google-tag-manager-integration)
* Supports [Freshpaint Impression Pixel](https://documentation.freshpaint.io/integrations/impression-pixel)
* Refer to this destination as **Zeta** in the [Integrations object](https://documentation.freshpaint.io/reference/developer/freshpaint-sdk-reference#using-the-integrations-object)
  * If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: **Zeta::123456.** You can retrieve this value from the Zeta configuration page for the Advertiser ID of interest.

{% hint style="info" %}
When no suffix is specified, all configured Advertiser IDs are selected for inclusion / exclusion.
{% endhint %}

* Connection Modes:

<table><thead><tr><th width="200.33333333333331" align="right"> </th><th data-type="checkbox">Client-side</th><th data-type="checkbox">Server-side</th></tr></thead><tbody><tr><td align="right">Web</td><td>false</td><td>true</td></tr><tr><td align="right">Mobile</td><td>false</td><td>true</td></tr><tr><td align="right">Server</td><td>false</td><td>true</td></tr></tbody></table>

## View Through Tracking

Freshpaint supports view-through tracking by capturing the `$zeta_impid` parameter passed in by Zeta using the Freshpaint Impression Pixel. Assuming you have followed the [Zeta Quick Start Guide](https://documentation.freshpaint.io/integrations/destinations/demand-side-platforms-dsps/zeta-conversions-api-early-access/zeta-quick-start-guide) to set up your Zeta destination, you can verify that view-through tracking is working by looking for an event in Event Verification that contains the `$zeta_impid` field.

You can also look for a transformation that shows the event data was enriched by the Freshpaint Impression Pixel.

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2Fvqs441TKnJDqlKabAS9t%2Fimage.png?alt=media&#x26;token=eefe3e87-4357-4408-baa6-8bb9034cec77" alt=""><figcaption></figcaption></figure>

## Events

### Relevant Properties

| Freshpaint Property | Zeta Parameter | Type   | Requirement | Description                                                                                                                                                                  |
| ------------------- | -------------- | ------ | ----------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `$zeta_userid`      | `cs`           | string | Required    | Zeta Sizmek ID. Captured automatically by the Freshpaint Impression Pixel from the `{userid}` macro on your Zeta creatives.                                                  |
| `$zeta_impid`       | `impId`        | string | Required    | Zeta impression ID. Captured automatically by the Freshpaint Impression Pixel from the `{adinstanceid}` macro on your Zeta creatives. Required for view-through attribution. |
| `email`             | `em`, `es`     | string | Recommended | Email address. Freshpaint automatically normalizes (lowercases, trims, removes + alias) and hashes the value as both MD5 (`em`) and SHA-256 (`es`) before sending.           |
| `phone`             | `ph`           | string | Recommended | Phone number. Freshpaint normalizes to 11-digit format with no spaces or dashes.                                                                                             |
| `mobile_ad_id`      | `mm`           | string | Recommended | Mobile Ad ID.                                                                                                                                                                |