For the complete documentation index, see llms.txt. This page is also available as Markdown.

Direct Response Ads

Direct Response ad destinations allow Advertising tools to deliver ads to targeted demographics.

Event Mapping

In additional to accepting custom events, most Direct Response Ads destinations accept a set of "standard events". These are events that have some special significant to the destination. As an example, here are some of the standard events Facebook Pixel accepts:

  • AddToCart

  • AddToWishlist

  • Lead

  • PageView

  • Purchase

To help you get your events into a destinations standard events, Freshpaint provides event mappings. Event mappings let you rename your events before they are sent to a destination. As an example, you could map your Submitted Email event in Freshpaint to the Facebook Pixel standard event lead:

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