# Direct Response Ads

Direct Response ad destinations allow Advertising tools to deliver ads to targeted demographics.

## Event Mapping

In additional to accepting custom events, most Direct Response Ads destinations accept a set of "standard events". These are events that have some special significant to the destination. As an example, here are some of the standard events Facebook Pixel accepts:

* AddToCart
* AddToWishlist
* Lead
* PageView
* Purchase

To help you get your events into a destinations standard events, Freshpaint provides event mappings. Event mappings let you rename your events before they are sent to a destination. As an example, you could map your `Submitted Email` event in Freshpaint to the Facebook Pixel standard event `lead`:

![](/files/-MCG0CBXo_nqK4e3MFkd)


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