Direct Response Ads

Direct Response ad destinations allow Advertising tools to deliver ads to targeted demographics.

Event Mapping

In additional to accepting custom events, most Direct Response Ads destinations accept a set of "standard events". These are events that have some special significant to the destination. As an example, here are some of the standard events Facebook Pixel accepts:

• AddToCart

• AddToWishlist

• Lead

• PageView

• Purchase

To help you get your events into a destinations standard events, Freshpaint provides event mappings. Event mappings let you rename your events before they are sent to a destination. As an example, you could map your Submitted Email event in Freshpaint to the Facebook Pixel standard event lead: