Direct Response Ads

Direct Response Ads destinations are destinations that allow you to use data in Freshpaint to target ads to your users.

Event Mapping

In additional to accepting custom events, most Direct Response Ads destinations accept a set of "standard events". These are events that have some special significant to the destination. As an example, here are some of the standard events Facebook Pixel accepts:

• AddToCart

• AddToWishlist

• Lead

• PageView

• Purchase

To help you get your events into a destinations standard events, Freshpaint provides event mappings. Event mappings let you rename your events before they are sent to a destination. As an example, you could map your Submitted Email event in Freshpaint to the Facebook Pixel standard event lead: