> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/bing-ads.md).

# Microsoft Ads (formerly Bing Ads)

The Bing Ads destination enables you to measure conversion goals in your Bing Ads campaigns by leveraging events you already track in Freshpaint.

{% content-ref url="/pages/ryEPkJL2fmUexqYVTrHO" %}
[Microsoft Ads Quick Start Guide](/integrations/destinations/direct-response-ads/bing-ads/bing-ads.md)
{% endcontent-ref %}

{% content-ref url="/pages/w3JXRPCxXQL62RKgR6R0" %}
[Microsoft Ads Reference](/integrations/destinations/direct-response-ads/bing-ads/bing-ads-reference.md)
{% endcontent-ref %}