# Microsoft Ads Multi-Config Reference By default, built in `pageview` events will be sent to all configured tag IDs in a given environment, for every page where the Freshpaint Autotrack snippet is loaded. So, for example, if you have 15 tag IDs for a single environment, on any page where you load Freshpaint with your environment ID, a `pageview` event will be sent to all 15 tag IDs in Microsoft Ads. In some scenarios, such as where each tag ID is intended to be for only a specific page or subdomain, this can result in duplicate events in Microsoft Ads. If you would like to have a view of a given page go to just one particular tag ID, and not others, then you would not want to use the built in `pageview` event. Even when you have only a single measurement ID, you might not want these built-in events to be sent from every page the Freshpaint Autotrack snippet is loaded. You can instead create a custom `page_view`event (note that the custom event must be `page_view` and not `pageview`) to be sent only for the conditions you choose (such as page URL), as detailed below. ### Built in event setup options: #### There are 2 ways a user can set up Microsoft Ads `pageview:` 1. Enable "Automatically Send Page View Events". This will send `pageview` events from all pages where the Freshpaint Autotrack snippet is loaded, to every configured tag ID. 2. Disable "Automatically Send Page View Events", and create your own custom `page_view` event. If you name it something other than `page_view`, you can use [Transformations](https://documentation.freshpaint.io/admin-panel/transformations) to rename it to `page_view` so we can process it correctly. \ \ If using GTM, you would create a Bing Ads Page View tag (only when "Automatically Send Page View Events" is disabled):