> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/bing-ads/bing-ads-multi-config-reference.md).

# Microsoft Ads Multi-Config Reference

By default, built in `pageview` events will be sent to all configured tag IDs in a given environment, for every page where the Freshpaint Autotrack snippet is loaded.

So, for example, if you have 15 tag IDs for a single environment, on any page where you load Freshpaint with your environment ID, a `pageview` event will be sent to all 15 tag IDs in Microsoft Ads.

In some scenarios, such as where each tag ID is intended to be for only a specific page or subdomain, this can result in duplicate events in Microsoft Ads.

If you would like to have a view of a given page go to just one particular tag ID, and not others, then you would not want to use the built in `pageview` event.

Even when you have only a single measurement ID, you might not want these built-in events to be sent from every page the Freshpaint Autotrack snippet is loaded.

You can instead create a custom `page_view`event (note that the custom event must be `page_view` and not `pageview`) to be sent only for the conditions you choose (such as page URL), as detailed below.

### Built in event setup options:

#### There are 2 ways a user can set up Microsoft Ads `pageview:`

1. Enable "Automatically Send Page View Events". This will send `pageview` events from all pages where the Freshpaint Autotrack snippet is loaded, to every configured tag ID.
2. Disable "Automatically Send Page View Events", and create your own custom `page_view` event. If you name it something other than `page_view`, you can use [Transformations](/admin-panel/transformations.md) to rename it to `page_view` so we can process it correctly.\
   \
   If using GTM, you would create a Bing Ads Page View tag (only when "Automatically Send Page View Events" is disabled):

<figure><img src="/files/EysLYRy9np6YkQSpnVvh" alt=""><figcaption></figcaption></figure>


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