> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/bing-insights.md).

# Bing Insights

The Bing Insights destination allows Freshpaint to pull campaign performance data (spend, clicks, conversions) from your Bing ad account to power the Ad Performance and Insights Overview dashboard. This destination provides visibility into how your Bing advertising spend drives appointments and revenue.

{% hint style="info" %}
This destination pulls data *from* Bing—it does not send events to Bing. If you need to send conversion events to Bing, use the Microsoft Ads Conversions API destination instead.
{% endhint %}