Everflow Quick Start Guide

Send conversion events directly to Everflow.

The Everflow destination is currently in Early Access. Please contact [e-mail] for more information about this integration.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports forwarding from the Google Tag Manager Integration

• Refer to this destination as Everflow in the Integrations object

  • If you've configured multiple Tag IDs, you can choose a specific one by suffixing the Advertiser ID, such as: Everflow::1. You can retrieve this value from the Everflow configuration page.

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

Getting Started

This guide enables you to fully enable the Everflow destination for your site. This guide assumes you have the Freshpaint snippet installed on your site — if you do not, please follow this guide.

Locate the Network ID, Advertiser ID and Tracking Domain in Everflow

1. Log in to the Everflow platform.

2. Copy the Network ID - this is the unique identifier for the Everflow network account.

3. Copy the Advertiser ID.

4. Navigate to the tracking domain settings and copy the Tracking Domain URL.

Enable the Freshpaint Everflow destination

1. Navigate to the Freshpaint Destinations page.

2. Search for the Everflow destination.

3. Select Configure to paste your Network ID, Advertiser ID and tracking domain from the above steps.

4. Customers that use HIPAA mode should then configure the required, recommended, and recommended view-through properties. You can find all properties that the Freshpaint Everflow integration supports here.

5. Enable Everflow.

Once you've followed the steps above you can start sending events to Everflow.

If you are a HIPAA account, you will need to add event properties to the allowlist. If you are not a HIPAA account, you can skip this step.

1. Go to the Everflow configuration page in Freshpaint.

2. Click "Configure" next to "Recommended Properties".

3. If you're using the Freshpaint/Everflow integration for ad attribution purposes, we recommend you send the $ef_transaction_id property. This property is required in order to see ad attribution data in Everflow. You can do so by checking the $ef_transaction_id box in the popup.

4. If you want to track attribution tied to coupon codes, you'll need to send the coupon property. Similarly, you should send value to track the revenue partners generate.

Once you've followed these steps, you're ready to start sending events to Everflow!

Confirm and Validate Events

Confirm and Validate Conversions in Freshpaint

1. Navigate to your site and visit a page that should trigger your event.

2. Trigger your event.

3. Navigate to the Event Verification tool.

4. Select Everflow and verify your event went through.

   • This can take up to 90 seconds.

5. Verify the event is marked as OK or resolve any missing property issues.