# Google Ads Conversion API

{% hint style="info" %}
The Google Ads Conversion API requires setting up new Conversion Actions within Google Ads. If you want to re-use your existing Google Ads configuration, take a look at the [server-side mode of the Google Ads destination](https://documentation.freshpaint.io/integrations/destinations/advertising-destinations/google-ads/google-ads-reference#server-side).
{% endhint %}

{% hint style="info" %}
For [Insights](https://documentation.freshpaint.io/admin-panel/insights): You must enable the Google Ads API in your Google Cloud account before Freshpaint can pull spend and campaign data. If you don't have a Google Cloud account set up, you'll need to create one and enable the API. Contact your Google Ads administrator or IT team if you need assistance.
{% endhint %}

Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.

{% content-ref url="/pages/Fk257Ri7xpzniwL396cO" %}
[Google Ads Conversion API Quick Start Guide](/integrations/destinations/direct-response-ads/google-ads-conversion-api/google-ads-conversion-api-quick-start-guide.md)
{% endcontent-ref %}

{% content-ref url="/pages/eaBrwXFi2W4sXqt112cS" %}
[Google Ads Conversions API Reference](/integrations/destinations/direct-response-ads/google-ads-conversion-api/google-ads-conversions-api-reference.md)
{% endcontent-ref %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/google-ads-conversion-api.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.