# Google Ads Conversion API

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The Google Ads Conversion API requires setting up new Conversion Actions within Google Ads. If you want to re-use your existing Google Ads configuration, take a look at the [server-side mode of the Google Ads destination](https://documentation.freshpaint.io/integrations/destinations/advertising-destinations/google-ads/google-ads-reference#server-side).
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For [Insights](https://documentation.freshpaint.io/admin-panel/insights): You must enable the Google Ads API in your Google Cloud account before Freshpaint can pull spend and campaign data. If you don't have a Google Cloud account set up, you'll need to create one and enable the API. Contact your Google Ads administrator or IT team if you need assistance.
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Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.

{% content-ref url="google-ads-conversion-api/google-ads-conversion-api-quick-start-guide" %}
[google-ads-conversion-api-quick-start-guide](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/google-ads-conversion-api/google-ads-conversion-api-quick-start-guide)
{% endcontent-ref %}

{% content-ref url="google-ads-conversion-api/google-ads-conversions-api-reference" %}
[google-ads-conversions-api-reference](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/google-ads-conversion-api/google-ads-conversions-api-reference)
{% endcontent-ref %}