The Google Ads Conversion API requires setting up new Conversion Actions within Google Ads. If you want to re-use your existing Google Ads configuration, take a look at the server-side mode of the Google Ads destination.
For Insights: You must enable the Google Ads API in your Google Cloud account before Freshpaint can pull spend and campaign data. If you don't have a Google Cloud account set up, you'll need to create one and enable the API. Contact your Google Ads administrator or IT team if you need assistance.
Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.
