> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/meta-insights.md).

# Meta Insights

The Meta Insights integration allows Freshpaint to pull campaign performance data (spend, clicks, conversions) from your Meta ad account to power the Ad Performance and Insights Overview dashboard. This integration provides visibility into how your Meta advertising spend drives appointments and revenue.

{% hint style="info" %}
This integration pulls data *from* Meta—it does not send events to Meta. If you need to send conversion events to Meta, use the Facebook Conversions API destination instead.
{% endhint %}


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