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On this page
  • Destination Info
  • Getting Started
  • Account ID
  • Allow Freshpaint to send conversions on your behalf
  • Enable the Reddit Ads Destination
  • Enable Reddit Ads Events
  • Confirm and Validate Conversions in Reddit
  • Required Properties

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  1. Integrations
  2. Destinations
  3. Direct Response Ads
  4. Reddit Ads

Reddit Ads Quick Start Guide

Send advertising events to Reddit Ads via Freshpaint.

PreviousReddit AdsNextReddit Ads Reference

Last updated 1 month ago

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Destination Info

  • Supports calls

  • Supports

  • Refer to this destination as reddit-ads in the

    • If you've configured multiple Account IDs, you can choose a specific one by suffixing the Account ID, such as: reddit-ads::0123456789012345. You can retrieve this value from the Reddit Ads configuration page for the Account ID of interest.

  • Connection Modes:

Client-side
Server-side

Web

Mobile

Server

Getting Started

This guide enables you to fully enable the Reddit Ads destination for your site. For simplicity the event used for demonstration purposes is the generic Page View event. For more complex events see. Additionally this guide assumes you have the Freshpaint snippet installed on your site - if you do not, please follow.

    • If in HIPAA mode enable the required fields

Account ID

To configure your Reddit Ads destination, you'll first need to locate your Account ID. This may also be known as your Pixel ID and it may start with the prefix "t2_".

  1. Navigate to the Events Manager page using the menu icon on the top left corner.

  2. Copy the Pixel ID value.

Allow Freshpaint to send conversions on your behalf

Reddit Ads API requires us to use Oauth2.0 to authenticate and be able to post conversion events on your behalf.

  1. Click on the connect with Reddit button

  1. A Reddit page will open asking for permission to allow Freshpaint to post events on your behalf. Click on Allow.

Enable the Reddit Ads Destination

To enable the Reddit Ads destination you simply need to enable and configure it just as you would for any other destination.

  1. Search for the Reddit Ads advertising destination.

  2. Enable Reddit Ads.

  3. Paste in your Account ID in the integration settings.

  4. Optional: Customers that use HIPAA mode should then configure the required properties and enable $rdt_cid.

Enable Reddit Ads Events

  1. Select/create the event(s) you want to send to Reddit Ads.

  2. At the bottom of the event page enable Reddit Ads.

Confirm and Validate Conversions in Reddit

  1. Navigate to your site and visit a page that should trigger your event

  2. Add a query parameter called rdt_cid to the URL (Example: https://www.example.com/?rdt_cid=TEST).

  3. Trigger your event.

  4. Select Reddit Ads and verify your event went through.

    • This can take up to 90 seconds.

  5. Verify the event is marked as OK or resolve missing property issues.

  6. Confirm receipt of event in Reddit Ads events manager.

Required Properties

The following event properties are required in order to attribute events to specific ads, and if in HIPAA mode, must be selected in the Required Properties Allow List.

Freshpaint property

Reddit Ads parameter

Type

Requirement

Description

$rdt_cid

click_id

string

Required

A query parameter that connects a page view or conversion event to a specific ad, which Freshpaint captures as $rdt_cid

Clicking Allow will redirect you to your configured Reddit Ads destination on Freshpaint.

Navigate to Freshpaint .

Navigate to the .

Navigate to the .

See for a complete list of all available properties.

🎉
Sign in to Reddit Ads
Apps
Event Library
Event Verification tool
Track
HIPAA mode
Integrations object
our additional documentation
this guide
Enable the Freshpaint Reddit Ads destination
Find/create your account ID
Give Freshpaint permission to post conversion events on your behalf
Enable Reddit Ads destination for the appropriate events
Confirm and validate events
Reddit Ads Event Manager Page
Configure Reddit
Reddit Page asking permission
Reddit Ads Required Properties on Freshpaint App
Event Destinations Settings on the Event Library
Example of an event being sent successfully
Reddit Events Manager can be used to verify receipt of the event
here