> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/integrations/destinations/mobile-measurement-partners-mmp.md).

# Mobile Measurement Partners (MMP)

Mobile measurement partners provide data analytics for mobile app marketing campaigns. They allow advertisers to identify which channels drive installs and in-app actions.