Partnering with Freshpaint

Become an integration partner with Freshpaint.

Who We Are

Freshpaint is a HIPAA-compliant customer data and marketing technology platform purpose-built for healthcare. We sit between healthcare organizations and their marketing and analytics tools — capturing behavioral and conversion data from health system websites, patient portals, and digital properties, and routing it securely to downstream destinations on their behalf.

Our customers include health systems, hospitals, payers, and other healthcare organizations that need to run effective digital marketing programs without putting patient privacy at risk. These organizations face a challenge unique to healthcare: the tools and workflows that power modern digital marketing — ad pixels, analytics tags, CRM data activation — are not natively built for HIPAA compliance. Freshpaint solves that problem.

We do this by acting as a compliant data intermediary: we capture user events server-side, apply PHI filtering and de-identification logic, manage consent, and only then forward clean, permissioned data to downstream destinations — including ad platforms, CRMs, analytics tools, and data warehouses.

Why Partner with Freshpaint

Integrating with Freshpaint as a destination gives your platform direct access to a fast-growing, high-value segment of the digital marketing ecosystem: healthcare.

Access a Compliance-Ready Customer Base Freshpaint's customers are health systems and payers who are actively looking to activate their data with downstream tools — but can only do so through a HIPAA-compliant pathway. A Freshpaint integration is often the only viable route for these organizations to send conversion or behavioral data to your platform.

Receive Higher-Quality, Server-Side Data Because Freshpaint captures events server-side and applies identity resolution before forwarding, the data your platform receives is more reliable, more complete, and less susceptible to browser-side signal loss from ad blockers, ITP, and cookie deprecation.

Unlock a Differentiated Healthcare Go-to-Market Healthcare is one of the largest advertising verticals in the US, and it remains significantly underserved by compliant marketing infrastructure. A formal Freshpaint partnership positions your platform as healthcare-ready, opening doors with a segment that actively prioritizes vendor compliance credentials.

Mutual Pipeline and Co-Sell Opportunities Freshpaint actively co-sells and refers customers to integrated destination partners. As a listed destination, your platform becomes a recommended option in conversations with our health system and payer customer base.

How the Integration Works

At a high level, Freshpaint acts as a server-side event router. When a user interacts with a healthcare organization's digital property, Freshpaint captures that event, processes it through its compliance and identity layers, and forwards a structured event payload to enabled destination integrations — including yours.

What Destinations Receive

Freshpaint forwards events as structured server-side payloads. Depending on the integration type, payloads typically include:

• Event data: event name, timestamp, URL, referrer

• User identifiers: hashed email, phone, or other match keys (where consent and compliance permit)

• Click IDs: platform-specific click IDs (e.g., GCLID, FBCLID, TTCLID) for attribution matching

• Custom parameters: configurable event metadata relevant to your platform's conversion schema

All PHI is filtered or hashed prior to transmission. Freshpaint does not forward raw identifiers that would constitute ePHI.

Integration Types Most destination integrations fall into one of the following patterns:

Integration Type	Description	Common Use Cases
Conversions API (CAPI)	Server-to-server conversion event forwarding for ad platform attribution and optimization	Ad platforms, DSPs
Impression Pixel		Ad platforms, DSPs
Batch Processing	Event stream forwarding for analytics, attribution, or warehouse use cases	Analytics, Data Warehouses
Audiences	Server to server cohort management for retargeting, lookalike generation, and ad suppression use cases	Ad platforms, DSPs

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The Integration Process

We've designed the integration process to be straightforward. Most destination integrations can be scoped, built, and launched within a few weeks.

Phase 1: Discovery & Scoping

Typical duration: 1–2 weeks

• Initial partnership discussion to align on integration type, data schema, and use cases

• Review of your platform's server-side API or endpoint documentation

• Alignment on authentication method, event mapping, and any platform-specific requirements (e.g., required fields, hashing specs)

• Execution of partnership or data processing agreement as needed

Phase 2: Integration Build

Typical duration: 2–4 weeks

• Freshpaint builds the destination connector within the Freshpaint platform, mapping our internal event schema to your platform's expected payload format

• We handle authentication, retry logic, error handling, and payload transformation on our side

• You provide a sandbox or test environment and any developer support needed for endpoint validation

Phase 3: Testing & QA

Typical duration: ~1 week

• End-to-end testing with a pilot customer or synthetic event stream

• Validation that events are received, matched, and processed correctly on your platform

• Review of match rates, event counts, and any platform-specific quality metrics

Phase 4: Launch & Listing

Typical duration: 1 week

• Destination goes live in the Freshpaint platform and becomes available to all relevant customers

• Freshpaint lists your platform as a supported destination in our product and documentation

• Joint go-to-market activities coordinated as applicable (co-marketing, referral programs, customer introductions)

Ongoing

• Dedicated partner contact at Freshpaint for integration support and escalations

• Proactive communication on schema changes, API updates, or new capabilities

• Regular check-ins to review integration health and identify expansion opportunities

Getting Started

To explore a destination integration partnership with Freshpaint, please reach out to our partnerships team at [email protected]. We're happy to walk through a technical overview, share our event schema documentation, and discuss what a partnership could look like for your platform.

Freshpaint is a HIPAA Business Associate and maintains a signed BAA with all covered entity customers. All data processed through Freshpaint is handled in accordance with applicable HIPAA requirements.