# Insights

Freshpaint offers two marketing analytics views to help you measure and optimize campaign performance:

## Overview

The overview page provides a high-level, cross-platform view of your marketing performance across all ad platforms. See which sources (Google Ads, Meta Insights, etc.) are driving the most conversions at the best cost, with key metrics like Cost Per Acquisition (CPA), conversion rates, and spend efficiency—all tracked through Freshpaint events in one unified dashboard. Optionally displays ad spend when connected to Google Ads or Meta Insights.

#### Who it's For

The overview page is great for teams who want cross-platform marketing analytics to track mid-funnel and low-funnel conversions across your entire marketing stack. 

{% hint style="info" %}
Requires at least one mid-funnel and low-funnel conversion event.
{% endhint %}

## Ad Performance

Ad Performance delivers granular, campaign-level attribution tracking that connects ad clicks to real-world outcomes like attended appointments by integrating with external systems such as your EHR. Drill down to individual campaigns and see the complete patient journey from ad click through conversion. 

#### Who it's For

Ad Performance is ideal for healthcare organizations that need to track conversions happening outside of their website. 

{% hint style="info" %}
Requires an integration with either Google Ads Conversion API or Meta Insights. See quick start guides below for setup instructions.
{% endhint %}

{% content-ref url="/pages/Fk257Ri7xpzniwL396cO" %}
[Google Ads Conversion API Quick Start Guide](/~/revisions/Rz580oftuPAZiw9vNhzO/integrations/destinations/direct-response-ads/google-ads-conversion-api/google-ads-conversion-api-quick-start-guide.md)
{% endcontent-ref %}

{% content-ref url="/pages/TGdOSFhfPvtflj0cdNw3" %}
[Meta Insights Quick Start Guide](/~/revisions/Rz580oftuPAZiw9vNhzO/integrations/destinations/direct-response-ads/meta-insights/meta-insights-quick-start-guide.md)
{% endcontent-ref %}

{% hint style="info" %}
Ad Performance is an optional paid add-on feature. If you are interested reach out to your Account Manager or <support@freshpaint.io> for further assistance.
{% endhint %}


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