# Podscribe

Podscribe is an analytics tool that helps podcast advertisers measure their campaign effectiveness, and provides event attribution for conversion events.

With Freshpaint and Podscribe, you can can use Freshpaint to send events to Podscribe to measure your podcast advertising campaign reach and ROI.

{% hint style="info" %}
If you are interested in setting up Podscribe, email your Freshpaint account manager to get this destination added to your account.
{% endhint %}

## Destination Information

* Accepts [Track](https://documentation.freshpaint.io/developer/freshpaint-sdk-reference#track) calls
* Supports [HIPAA mode](https://documentation.freshpaint.io/hipaa-mode)
* Connection Modes:

<table><thead><tr><th align="right"> </th><th data-type="checkbox">Client-side</th><th data-type="checkbox">Server-side</th></tr></thead><tbody><tr><td align="right">Web</td><td>false</td><td>true</td></tr><tr><td align="right">Mobile</td><td>false</td><td>true</td></tr><tr><td align="right">Server</td><td>false</td><td>true</td></tr></tbody></table>

## Getting Started

### What You'll Need

* [Podscribe Account](https://app.podscribe.com/signup/pricing)
* [Podscribe Advertiser ID](https://podscribe.helpkit.so/sending-podscribe-conversion-events-/g4g8w3hppouCfkXZdcx6FV/generating-an-advertiser-and-user-id/5v6cTtGtdVvKW3NdViNDAm)
* Freshpaint account with [track calls set up](https://documentation.freshpaint.io/readme/setting-up-your-events).

{% hint style="info" %}
Before you can pass Freshpaint data to Podscribe, you'll need to [install the Freshpaint javascript SDK](https://documentation.freshpaint.io/readme/quickstart/installing-freshpaint), and have [track calls set up](https://documentation.freshpaint.io/readme/setting-up-your-events).
{% endhint %}

1. **From within Freshpaint, navigate to Destinations > Overview and search for Podscribe. Select Details.**

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2FbZyAGFuGqsg7RYcVORly%2FScreenshot%202025-06-05%20at%204.26.33%E2%80%AFPM.png?alt=media&#x26;token=0abac85c-5ecb-48a2-8f29-ea86fda7d6a1" alt=""><figcaption></figcaption></figure>

**2. Insert your Podscribe Advertiser ID**&#x20;

To find your Advertiser ID, go to Tag Setup → Generate New Tag in your Podscribe dashboard.

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2FwULAhitpvi7tomy50f1A%2Fimage.png?alt=media&#x26;token=5cd0d594-cdbd-44e9-8d02-076ecfa8cf24" alt=""><figcaption></figcaption></figure>

**3.** [**Enable**](https://documentation.freshpaint.io/readme/setting-up-your-destinations/enabling-and-disabling-a-destination) **the destination.**&#x20;

### Confirm data is flowing into Podscribe

Podscribe has published [an excellent guide](https://podscribe.helpkit.so/attribution-and-incrementality/g4g8w3hppouCfkXZdcx6FV/how-to-check-if-attribution-is-set-up-properly-/4xr1cZvEkzjxh8LGohws8f) on how to verify your advertising data is flowing into their platform correctly. Please read this guide to ensure your integration is sending the correct data, and to make sure you're capturing the events you expect.

See Podscribe's docs for details: [Checking if an Advertiser Integration is Correct](https://podscribe.helpkit.so/attribution-and-incrementality/g4g8w3hppouCfkXZdcx6FV/how-to-check-if-attribution-is-set-up-properly-/4xr1cZvEkzjxh8LGohws8f)

**Measurement Notes**\
The integration leverages IP-based tracking without click IDs based on the medium. Podscribe offers multiple attribution models, so you can choose the best model for your business goals and measurement priorities.&#x20;

Learn more on Podscribe: [Selecting the Right Attribution Model](https://podscribe.com/blog/selecting-the-right-podcast-attribution-model)