# Direct Response Ads

Direct Response ad destinations allow Advertising tools to deliver ads to targeted demographics.

## Event Mapping

In additional to accepting custom events, most Direct Response Ads destinations accept a set of "standard events". These are events that have some special significant to the destination. As an example, here are some of the standard events Facebook Pixel accepts:

* AddToCart
* AddToWishlist
* Lead
* PageView
* Purchase

To help you get your events into a destinations standard events, Freshpaint provides event mappings. Event mappings let you rename your events before they are sent to a destination. As an example, you could map your `Submitted Email` event in Freshpaint to the Facebook Pixel standard event `lead`:

![](https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MA7aDqsXMFbUsWVqonF%2F-MCFz5d6_jHm3GCGFr3j%2F-MCG0CBXo_nqK4e3MFkd%2Fimage.png?alt=media\&token=02b5cfbc-86e0-4ea2-b00a-7f735fa57ea1)