Use Case Library

How marketers actually use Audiences in practice

This library is meant to show how teams think about and apply Audiences — not just how to click buttons in the product.

These are common strategy patterns we’re seeing across customers and verticals, framed in a way that should feel familiar to anyone who’s done growth marketing before.

Common Use Cases

	Use Case	Targeting Technique
1	Stop paying to advertise to your own customers	Exclusion Lists
2	Get more of what’s already working	Lookalikes
3	Recover lost demand from high-intent visitors	Retargeting
4	Layer strategies for better results	Combination