Guides

How to Choose the Right Targeting Strategy (or Strategies!) Before You Build Anything

What These Guides Are (and Who They're For)

Purpose

Help healthcare marketers choose the right audience strategy before they build segments or upload lists so Audiences is used to drive measurable business impact, not just “create another audience.” The goal is to help our customers move toward more strategic thinking and position Freshpaint as consultative, trusted thought leaders.

Who this is for

Marketing, growth, digital, and agency teams who need to answer:

• Where is our wasted spend?

• Where are we losing high-intent users?

• Where can we scale efficiently without breaking compliance?

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The Three Strategic Problems Audiences Solves

Every successful use of Audiences maps to one of these business problems:

Business Problem	What’s Actually Broken	Strategy That Fixes It
Wasted spend	Ads reaching people who already converted / aren’t eligible	Exclusion Lists
Growth ceiling	You’ve tapped your obvious demand	Lookalikes
Lost high-intent users	Interested users leave and never come back	Retargeting