Ad Performance

How to setup and navigate the Ad Performance dashboard

Ad Performance connects your ad clicks to actual appointment outcomes by integrating with your EHR or scheduling system, tracking whether appointments were booked, attended, canceled, or no-showed - giving you true full-funnel visibility into your marketing investments.

Need to configure your integration? Contact your Freshpaint representative or [email protected].

Metrics

These are the overview metrics in the Ad Performance dashboard:

• ROI: Return on investment percentage with trend indicator

• Acquisition Cost: Average cost per attended appointment with trend

• Total Spend: Total ad spend across displayed campaigns with trend

Note: Percentage of change is based on comparison to the previous period.

Campaign Performance Table

Sortable data by campaign showing:

Column	Description
Campaign name	Name ad platform
Status	Active, Paused, etc.
Total spend ($)	Ad spend for this campaign
Total booked	Appointments scheduled from this campaign
Total attended	61uRMIPBilpf
Success rate (%)	Attendance rate (attended/booked)
Acquisition cost ($)	Cost per attended appointment
ROI (%)	Return on investment (attributed revenue/total spend)

Sort by "Success rate" to find which campaigns drive the highest-quality bookings, not just the most volume.