> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/admin-panel/insights/ad-performance.md).

# Ad Performance

Ad Performance connects your ad clicks to actual appointment outcomes by integrating with your EHR or scheduling system, tracking whether appointments were booked, attended, canceled, or no-showed - giving you true full-funnel visibility into your marketing investments.

{% hint style="info" %}
Need to configure your integration? Contact your Freshpaint representative or <support@freshpaint.io>.
{% endhint %}

### Metrics

These are the overview metrics in the Ad Performance dashboard:

* **ROI:** Return on investment percentage with trend indicator
* **Acquisition Cost**: Average cost per attended appointment with trend
* **Total Spend:** Total ad spend across displayed campaigns with trend

<figure><img src="/files/BvxAQJh51NWcULX2DoH8" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Note: Percentage of change is based on comparison to the previous period.
{% endhint %}

#### Campaign Performance Table

Sortable data by campaign showing:

| Column               | Description                                           |
| -------------------- | ----------------------------------------------------- |
| Campaign name        | Name ad platform                                      |
| Status               | Active, Paused, etc.                                  |
| Total spend ($)      | Ad spend for this campaign                            |
| Total booked         | Appointments scheduled from this campaign             |
| Total attended       | Appointments attended from this campaign              |
| Success rate (%)     | Attendance rate (attended/booked)                     |
| Acquisition cost ($) | Cost per attended appointment                         |
| ROI (%)              | Return on investment (attributed revenue/total spend) |

{% hint style="info" %}
Sort by "Success rate" to find which campaigns drive the highest-quality bookings, not just the most volume.
{% endhint %}