Ad Performance
How to setup and navigate the Ad Performance dashboard
Ad Performance connects your ad clicks to actual appointment outcomes by integrating with your EHR or scheduling system, tracking whether appointments were booked, attended, canceled, or no-showed - giving you true full-funnel visibility into your marketing investments.
Need to configure your integration? Contact your Freshpaint representative or [email protected].
Metrics
These are the overview metrics in the Ad Performance dashboard:
ROI: Return on investment percentage with trend indicator
Acquisition Cost: Average cost per attended appointment with trend
Total Spend: Total ad spend across displayed campaigns with trend
Note: Percentage of change is based on comparison to the previous period.
Campaign Performance Table
Sortable data by campaign showing:
Campaign name
Name ad platform
Status
Active, Paused, etc.
Total spend ($)
Ad spend for this campaign
Total booked
Appointments scheduled from this campaign
Total attended
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Success rate (%)
Attendance rate (attended/booked)
Acquisition cost ($)
Cost per attended appointment
ROI (%)
Return on investment (attributed revenue/total spend)
Sort by "Success rate" to find which campaigns drive the highest-quality bookings, not just the most volume.
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