Audience Integrations

Freshpaint Audiences allows you to sync your segmented or imported audiences to ad platforms and destinations — all while enabling you to maintain compliance with privacy regulations like HIPAA.

This page explains how integrations work, how to set them up, and what’s required to sync audience data.

What is Audience Targeting?

Audience Targeting is a way of using your first-party customer data to create new user groups based on characteristics you define. You can then use these groups (and their known characteristics) to generate Retargeting, Lookalike, or Exclusion lists in the connected Ad platform.

List of Supported Ad Platforms

Freshpaint currently supports the following Audience Targeting integrations:

• Google Ads Audiences

• Meta Audiences

• Viant (Coming soon)

• StackAdapt (Coming soon)

Required Identifiers

Audience integrations require identifiers to match individuals from your Freshpaint Audience within the Ad Platform. You must have the Admin or Data Manager role within your Freshpaint account to allowlist these identifiers.

When configuring an integration, you will need to click ‘accept’, then click ‘save’ to agree to send the appropriate identifier to the Ad Platform when sending an Audiences.

Automatic Identity Matching

Freshpaint allows you to turn anonymous traffic into usable audience segments through identity resolution. This is powered by a licensed third-party identity graph that probabilistically matches anonymous identifiers (like device IDs or IPs) to known identifiers (like email addresses or phone numbers). Your data is never added to the identity graph.

How it Works

• Matching is probabilistic, not deterministic — expect a 30–40% match rate. Meaning that we match at a household level where one household might have many associated emails.

• No PHI is sent outside your system. All resolution happens within Freshpaint.

Enable identity matching

By default identity matching is off, you will need to enable Identity Matching to use segmentation with many integrations (e.g., Google Ads, Meta). You must have the Admin or Data Manager role within your Freshpaint account to allowlist these identifiers.

How to Adjust Match Rate

We match number of households and recency of emails associated with that household.

Adjust the match rate accuracy threshold to balance between:

• Higher Accuracy (Lower Match Rate):

  Focused, relevant matches but smaller audiences. Fewer households and smaller lookback period.

• Lower Accuracy (Higher Match Rate):

  Broader reach but may include less relevant matches. More households and larger lookback period.

You can also reset to the recommended default.

What’s Next?

Now that you understand how Audience Integrations work, you’re ready to start syncing high-value audiences to your marketing platforms.

Here’s what you can do next:

• Set Up Your First Integration →

  Step-by-step guides for Google Ads, Meta, Viant, and more.

• Import Audiences →

  Learn how to upload customer lists securely.

• Segment with Events →

  Build powerful audiences from Freshpaint-tracked behaviors.

Need help or have questions about privacy, setup, or integrations?

📩 Contact Support at [email protected], or reach out to your Account Manager