Audience Integrations

Freshpaint Audiences allows you to sync your segmented or imported audiences to ad platforms and destinations — all while enabling you to maintain compliance with privacy regulations like HIPAA.

💡 Freshpaint refers to these as “Audiences,” but each platform may use different names for the synced object.

For example:

• Google Ads: Customer Match Customer lists

• Meta: Customer List Custom Audiences (Custom Audiences)

• Microsoft Ads: Customer Match lists

• StackAdapt: Audience segments (CRM segments for email; IP segments for segmented audiences)

• Viant: Audience segments

This page explains how integrations work, how to set them up, and what’s required to sync audience data.

What is Audience Targeting?

Audience Targeting is a way of using your first-party customer data to create new user groups based on characteristics you define. You can then use these groups (and their known characteristics) to generate Retargeting, Lookalike, or Exclusion lists in the connected Ad platform.

List of Supported Ad Platforms

Freshpaint currently supports the following Audience Targeting integrations:

• Google Ads Audiences

• Meta Audiences

• Microsoft Audiences

• StackAdapt Audiences

• Viant Audiences

Want an integration added?

Email [email protected] with the name of the platform you’d like to use.

Required Identifiers

Audience integrations require identifiers to match individuals from your Freshpaint Audience within the Ad Platform. You must have the Admin or Data Manager role within your Freshpaint account to allowlist these identifiers.

Identifier	Use case	Supported by
Email	Required by most Ad Platforms. Provided when importing audiences, or matched when using Identity Matching.	Google Ads, Meta, Viant, StackAdapt
Phone Number	Optional for some ad platforms. Only provided by you when importing an audience.	Google Ads, Meta
IP address	Accepted by a few Ad Platforms. Collected by freshpaint SDK and is the most readily available for all configured events.	Viant, StackAdapt

When configuring an integration, click Accept, then click Save to agree to send the appropriate identifier to the ad platform when syncing audiences.

Automatic Identity Matching

Freshpaint allows you to turn anonymous traffic into usable audience segments through identity resolution. This is powered by a licensed third-party identity graph that probabilistically matches anonymous identifiers (like device IDs or IPs) to known identifiers (like email addresses or phone numbers). Your data is never added to the identity graph.

How it Works

• Imported audiences are uploaded lists (for example, a CSV of emails).

• Segmented audiences are built from event behavior and may rely on identity matching and/or network identifiers (for example, IP-based segments in some DSPs).

• Matching is probabilistic, not deterministic — expect a 30–40% match rate. Meaning that we match at a household level where one household might have many associated emails.

• No PHI is sent outside your system. All resolution happens within Freshpaint.

Enable identity matching

By default identity matching is off, you will need to enable Identity Matching to use segmentation with many integrations (e.g., Google Ads, Meta). You must have the Admin or Data Manager role within your Freshpaint account to allowlist these identifiers.

How to Adjust Match Rate

We match number of households and recency of emails associated with that household.

Adjust the match rate accuracy threshold to balance between:

• Higher Accuracy (Lower Match Rate):

  Focused, relevant matches but smaller audiences. Fewer households and smaller lookback period.

• Lower Accuracy (Higher Match Rate):

  Broader reach but may include less relevant matches. More households and larger lookback period.

You can also reset to the recommended default.

What’s Next?

Now that you understand how Audience Integrations work, you’re ready to start syncing high-value audiences to your marketing platforms.

Here’s what you can do next:

• Set Up Your First Integration →

  Step-by-step guides for Google Ads, Meta, Viant, and more.

• Import Audiences →

  Learn how to upload customer lists securely.

• Segment with Events →

  Build powerful audiences from Freshpaint-tracked behaviors.

Need help or have questions about privacy, setup, or integrations?

📩 Contact Support at [email protected], or reach out to your Account Manager