Google Ads Audiences

Freshpaint Audiences allows you to sync your segmented or imported audiences to Google Ads Audiences — all while enabling you to maintain compliance with privacy regulations like HIPAA.

This guide walks through how to set up and verify your connection between Freshpaint and your Google Ads Audiences account.

Google account requirements

The following must be true about the Google account you use for this process:

1. Your Google account is associated with the Google Ads account used for this integration.

2. Your Google account is in good standing with Google and not in violation of their advertising policies.

Connect Google Ads Audiences account to Freshpaint

1. To begin, select the Google Ads Audiences option from Freshpaint’s Integration Catalog.

1. On the Google Ads Audiences configuration page, select the Configure option on the right side and enter your Google Ads ID (looks like 123-123-1234).

1. Connect your Google account to your Freshpaint account by clicking the Connect button on the right. This must be the same Google Account you use to access your Google Ads account.

2. Click Enable, then click Save to agree to send the appropriate identifier to the Ad Platform. These properties are required by Google Ads Audiences.

1. Click Test Connection

   This tests that:

   • Your Google account has permission to access the Google Ads account used for this integration.

   • Your Google account is in good standing with Google and not in violation of their advertising policies.

   • Your Freshpaint integration configuration is valid.

1. Finally, add a label to your integration.

✅ That’s it! Your Google Ads Audience integration is now ready to use and can be viewed in the Google Ads Audiences UI.

💡 Need help?

If you're unsure how to to set up your Google Ads Audiences integration, please reach out to our team at [email protected].