# Google Ads Audiences

Freshpaint Audiences allows you to sync your segmented or imported audiences to Google Ads Audiences — all while enabling you to maintain compliance with privacy regulations like HIPAA.

{% hint style="info" %}
In Google Ads, these will appear as Customer Match “Customer lists”, even though Freshpaint refers to them as “Audiences.”
{% endhint %}

This guide walks through how to set up and verify your connection between Freshpaint and your Google Ads Audiences account.

### Google account requirements

The following must be **true** about the Google account you use for this process:

1. Your Google account is associated with the Google Ads account used for this integration.
2. Your Google account is in good standing with Google and not in violation of their [advertising policies](https://support.google.com/adspolicy/topic/1626336?hl=en\&ref_topic=2996750,1308156,\&sjid=11056636369366383869-NA).
3. You have at least [Standard access level permissions](https://support.google.com/google-ads/answer/9978556?hl=en).

### Connect Google Ads Audiences account to Freshpaint

1. To begin, select the **Google Ads Audiences** option from [Freshpaint’s Integration Catalog](https://app.freshpaint.io/destinations/catalog?category=audiences).

<figure><img src="/files/L0u4iNwv4VtINQT95eZZ" alt=""><figcaption></figcaption></figure>

2. On the Google Ads Audiences configuration page, select the Configure option on the right side and enter your Google Ads ID (looks like 123-123-1234).

<figure><img src="/files/MWetcbvZrow528VsjO7v" alt=""><figcaption></figcaption></figure>

3. Connect your Google account to your Freshpaint account by clicking the **Connect** button on the right. This must be the same Google Account you use to access your Google Ads account.
4. Click Enable, then click **Save** to agree to send the appropriate identifier to the Ad Platform. These properties are required by Google Ads Audiences.

<figure><img src="/files/c4Sd64aA1muU54yIsaam" alt=""><figcaption></figcaption></figure>

5. **Click Test Connection**

   \
   This tests that:

   * Your Google account has permission to access the Google Ads account used for this integration.
   * Your Google account is in good standing with Google and not in violation of their [advertising policies](https://support.google.com/adspolicy/topic/1626336?hl=en\&ref_topic=2996750,1308156,\&sjid=11056636369366383869-NA).
   * Your Freshpaint integration configuration is valid.

<figure><img src="/files/iFC8qvAWx6vQg6zjENcN" alt=""><figcaption></figcaption></figure>

6. Finally, add a label to your integration.

<figure><img src="/files/kKj9OgTTn3YzoieRB5Dw" alt=""><figcaption></figcaption></figure>

✅ That’s it! Your Google Ads Audience integration is now ready to use and can be viewed in the Google Ads Audiences UI.

{% hint style="info" %}
💡 After you sync an audience from Freshpaint, you can find it in Google Ads under **Tools** → **Shared library** → **Audience Manager** → **Your data segments**.
{% endhint %}

### Custom Consent Manager Integration

* Refer to this destination as **Audiences** in the [Consent object](/integrations/consent-management/custom-consent-manager.md)

💡 **Need help?**

If you're unsure how to to set up your Google Ads Audiences integration, please reach out to our team at <support@freshpaint.io>.


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