# Audiences

- [Freshpaint Audiences](/audiences/freshpaint-audiences.md)
- [Guides](/audiences/guides.md): How to Choose the Right Targeting Strategy (or Strategies!) Before You Build Anything
- [Strategy #1 - Exclusion Lists](/audiences/guides/strategy-1-exclusion-lists.md): Use when your goal is reducing wasted spend & operational noise
- [Strategy #2 - Lookalikes](/audiences/guides/strategy-2-lookalikes.md): Use when your goal is efficient/additional growth
- [Strategy #3 - Retargeting](/audiences/guides/strategy-3-retargeting.md): Use when your goal is recovering lost demand
- [When to Combine Strategies (and Why)](/audiences/guides/when-to-combine-strategies-and-why.md)
- [Prioritize Partner List Users Who Visited Your Site](/audiences/guides/guide-prioritize-partner-list-users-who-visited-your-site.md)
- [Target High-Risk Patients Who Haven't Visited Relevant Service Pages](/audiences/guides/guide-target-high-risk-patients-who-havent-visited-relevant-service-pages.md)
- [Exclude Lead Form Submitters from Lookalike Campaigns](/audiences/guides/guide-exclude-lead-form-submitters-from-lookalike-campaigns.md)
- [Targeting Techniques](/audiences/targeting-techniques.md)
- [Exclusion Lists](/audiences/targeting-techniques/exclusion-lists.md)
- [Lookalike Audiences](/audiences/targeting-techniques/lookalike-audiences.md)
- [Retargeting](/audiences/targeting-techniques/retargeting.md)
- [Use Case Library](/audiences/use-case-library.md): How marketers actually use Audiences in practice
- [#1: Stop paying to advertise to your own customers](/audiences/use-case-library/1-stop-paying-to-advertise-to-your-own-customers.md): (Exclusion lists)
- [#2: Get more of what’s already working](/audiences/use-case-library/2-get-more-of-whats-already-working.md): (Lookalikes)
- [#3: Recover lost demand from high-intent visitors](/audiences/use-case-library/3-recover-lost-demand-from-high-intent-visitors.md): (Retargeting)
- [#4: Layer strategies for better results](/audiences/use-case-library/4-layer-strategies-for-better-results.md)
- [Audiences Testing & Experimentation Guide](/audiences/audiences-testing-and-experimentation-guide.md): How to test and measure Audiences the right way
- [Protecting Health Context](/audiences/protecting-health-context.md)
- [Importing Audiences](/audiences/importing-audiences.md)
- [Segments](/audiences/segments.md)
- [Audience Integrations](/audiences/audience-integrations.md)
- [Google Ads Audiences](/audiences/audience-integrations/google-ads-audiences.md)
- [LinkedIn Audiences](/audiences/audience-integrations/linkedin-audiences.md)
- [Meta Audiences](/audiences/audience-integrations/meta-ads-audiences.md)
- [Microsoft Ads Audiences](/audiences/audience-integrations/microsoft-ads-audiences.md)
- [StackAdapt Audiences](/audiences/audience-integrations/stackadapt-audiences.md)
- [Viant Audiences](/audiences/audience-integrations/viant-audiences.md)
- [theTradeDesk Audiences](/audiences/audience-integrations/thetradedesk-audiences.md)
- [RBAC for Audiences](/audiences/rbac-for-audiences.md): Role Based Access Control (RBAC) for Freshpaint Audiences