Freshpaint Audiences
Learn how to build high-performing, privacy-safe campaigns using retargeting, lookalikes, and exclusions—all with Freshpaint.
Freshpaint Audiences gives healthcare marketers an easy, compliant way to build and activate audiences across ad platforms like Google and Meta. Whether you're trying to re-engage patients, reach new ones, or suppress those who’ve already converted, Freshpaint puts you in control – without requiring engineers or sacrificing privacy.
This guide defines each targeting technique, explains when to use it, and shares real-world examples based on healthcare marketing use cases.
What Is Freshpaint Audiences?
Freshpaint Audiences is a HIPAA-compliant audience builder tool designed for healthcare marketing teams. It lets you segment users based on real patient behavior and activate those audiences across ad platforms like Google and Meta – without writing code or waiting on engineering.
Audiences is built from the ground up to protect PHI. You decide exactly what data can be used for targeting and what gets shared externally, using features like our AllowList. That means no more tradeoffs between privacy and performance.
Common Use Cases
Here are a few ways healthcare marketers are using Freshpaint Audiences today:
Retargeting patients who landed on the site but didn’t convert.
Building lookalike audiences to find new patients similar to your best ones.
Excluding converted users to avoid wasting budget or spamming the same people twice.
Combining techniques, like retargeting users who booked an appointment but didn’t show up.
Explore More
Now that you understand the core targeting techniques, explore the next guides to start building your audiences.
How to Build a Retargeting Audience
How to Create a Lookalike Audience
How to Exclude Converted Users
Each page includes real examples, best practices, and setup tips!
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