# Insights

Freshpaint offers two marketing analytics views to help you measure and optimize campaign performance:

## Overview

The overview page provides a high-level, cross-platform view of your marketing performance across all ad platforms. See which sources (Google Ads, Meta Insights, etc.) are driving the most conversions at the best cost, with key metrics like Cost Per Acquisition (CPA), conversion rates, and spend efficiency—all tracked through Freshpaint events in one unified dashboard. Optionally displays ad spend when connected to Google Ads or Meta Insights.

#### Who it's For

The overvier page is great for teams who want cross-platform marketing analytics to track mid-funnel and low-funnel conversions across your entire marketing stack. 

{% hint style="info" %}
Requires at least one low-funnel conversion event.
{% endhint %}

## Journeys

Journeys is a new view inside Attribution that shows the paths people take across channels before they convert, not just the last click. Instead of looking at Meta or CTV or Google in isolation, Journeys answers questions like: 

1. What are the most common paths people take before they book an appointment or enroll in a plan, and where do we lose them? 
2. It surfaces sequences like CTV → Meta → Google Ads → conversion and makes it obvious which steps are doing the heavy lifting, which ones assist, and where drop-off happens.

Most existing reports don’t clearly tell a marketer how to change their spend or channels. Journeys closes that gap by giving them a simple, visual way to prove that upper- and mid-funnel channels are feeding lower-funnel performance, so they can defend spend, shift budget with confidence, and prove to leadership that specific multi-channel paths increased conversions.

#### Who it's For

Journeys are great for teams who want to understand how their marketing channels work together and which sequencing drives the most conversions.

{% hint style="info" %}
Requires at least one low-funnel conversion event.
{% endhint %}

## Ad Performance

Ad Performance delivers granular, campaign-level attribution tracking that connects ad clicks to real-world outcomes like attended appointments by integrating with external systems such as your EHR. Drill down to individual campaigns and see the complete patient journey from ad click through conversion. 

#### Who it's For

Ad Performance is ideal for healthcare organizations that need to track conversions happening outside of their website. 

{% hint style="info" %}
Requires an integration with either Google Ads Conversion API or Meta Insights. See quick start guides below for setup instructions.
{% endhint %}

{% content-ref url="/pages/Fk257Ri7xpzniwL396cO" %}
[Google Ads Conversion API Quick Start Guide](/integrations/destinations/direct-response-ads/google-ads-conversion-api/google-ads-conversion-api-quick-start-guide.md)
{% endcontent-ref %}

{% content-ref url="/pages/TGdOSFhfPvtflj0cdNw3" %}
[Meta Insights Quick Start Guide](/integrations/destinations/direct-response-ads/meta-insights/meta-insights-quick-start-guide.md)
{% endcontent-ref %}

{% hint style="info" %}
Ad Performance is an optional paid add-on feature. If you are interested reach out to your Account Manager or <support@freshpaint.io> for further assistance.
{% endhint %}


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