Google Ads Conversion API Quick Start Guide
Last updated
Was this helpful?
Last updated
Was this helpful?
Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.
Supports calls
Supports
Refer to this destination as Google Ads Conversion API in the
Connection Modes:
Web
Mobile
Server
Your Google Ads Customer ID
configured in your Google Ads account
Conversion Events configured in your Freshpaint account
Select User Account
and then click Connect with Google CM360
as the method to connect Freshpaint to Google Ads
When using the conversion API to send conversions to Google Ads, you will need to create new import
conversion actions.
In your Google Ads account go to Goals > Summary
. Scroll down and click on the + Create Conversion Action
button to create a new conversion action.
Configure your conversion action within Google Ads. This configuration is the same as any other action in Google Ads. Choose any conversion goal that makes sense for your organization.
Click Add
and then Save and continue
.
On the next page, scroll down, skip the section on setting up data sources, and click Done
.
In your Freshpaint account, click on Transformations
in the sidebar navigation.
Click on the Create new
button to create a new transformation.
Select Modify Data
transformation type.
Select the Freshpaint event you want to send as the conversion. Then select Google Ads Conversion API
for the destination. Finally, click Save & Add Transformations
.
On the next page, select Send Constant Property
in the Add new transformation
dropdown options.
Fill in ctname
for Property Name
. Property Value
should be the Google Ads Conversion Name of the conversion you created in the previous section. Select Text
for Constant Type
.
Click "Save" to save the transformation for the event. You've now linked your Freshpaint event to your Google Ads Conversion Action.
Freshpaint property
Google Ads parameter
Type
Description
$gclid
or $gbraid
or $wbraid
gclid
or wbraid
or gbraid
string
gclid (Google Click ID) is generated at ad click time and appended to the landing page URL. Freshpaint will automatically capture gclid for events from your website. If you wish, you may provide $gclid
as an event property to override the automatically captured value. wbraid
or gbraid
can be used instead of gclid
.
ctname or ctid
ctid
string
The Conversion Name or Conversion Id of the conversion action in Google Ads. When using the Conversion Name, the Freshpaint integration will lookup the conversion id before sending the event to google. When using the Conversion Id, the name of the Freshpaint Event must exactly match the name of the Google Ads Conversion name.
To do this globally:
Note: If you set the Final URL Suffix in an ad, campaign, or ad group it will override this global setting, so you will need to append &gacid={campaignid}
to the new Final URL Suffix.
Edit the Event Properties allowlist and add the following properties:
$gclid
or $gbraid
or $wbraid
ctname or ctid
Navigate to your Freshpaint event, and toggle the destination on to enable the event to be sent to the Google Ads destination.
Congratulations! Once you have confirmed conversion in Google Ads, you have finished setting up this integration.
Find your customer-id in your . The Customer ID will be shown when logged into your Google Ads account above you email address. It should look similar to 123-123-1234.
Go to the in Freshpaint.
Configure the Customer ID within Freshpaint.
Use the Connect with Google Ads
button to grant Freshpaint access to your Google Ads account.
Select the user you want Freshpaint to use when sending events to Google Ads. This user requires Admin
access level within Google Ads.
Grant access to Freshpaint by selecting Continue
.
The should now show the Access Permission as connected.
Select Import
Select CRMs, files, or other data sources
and Track conversions from clicks
, and then Continue
to the next page.
In the Data source
section, select Skip this step and set up a data source later
.
There are other optional parameters you can add to your events in order to achieve different use cases. You can view the full list of parameters .
To ensure visits with $gbraid
or $wbraid
are attributed to the correct campaign, add the Campaign ID to your . This can be configured globally or at the campaign, ad group, or individual ad level.
Go to the Admin -> Account Settings page.
Under "Tracking" add gacid={campaignid}
to the Final URL Suffix. If you are already using a Final URL Suffix, you will need to separate parameters with &
.
Configure the destination specific HIPAA allowlist
You can find more detailed documentation on this integration in the