Standard Events

Mapping your data to a destination's standard events.

You can use Freshpaint's transformation dashboard to set up a standard event mapping.

To get started, navigate to the Transformations page on your dashboard, and then click "Create New"

Select "Standard Event" (if you intend to fix bad data, you can follow the guide here) as your transformation type.

Choose the Freshpaint event and the destination you want to send the event to. Choose the destination event that you want to map to from the dropdown. (Examples below)

Some destinations do not have named standard events, but instead will allow for a special input (usually an ID). For those, you should input the correct ID:


Has Named Standard Events

Free-form Event Names



Yes - Audience ID

Bing Ads


Yes - Campaign ID

Facebook Pixel


Yes - Legacy Pixel ID

Google Ads


Yes - Conversion Pixel ID

Pinterest Tag


Yes - Allows any event name

Twitter Tag

Currently Unsupported

Yes - Pixel ID

After selecting the standard event, if the selected destination's event has standardized properties, you will see a panel allowing you to set these.

On the left will be the property name as you send it to Freshpaint, and on the right is the destination's standardized property. You should update any properties that you want to map here.

Clicking "Save" will save the transformation, and you'll see it applied to your events within a few minutes. You will be redirected to the transformations dashboard, where you can view an example of your transformations and make further modifications if needed.

From here you can add, remove, or modify extra transformation steps on this event:

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