Microsoft Ads Quick Start Guide
Send advertising conversion events directly to Microsoft Ads
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Send advertising conversion events directly to Microsoft Ads
Last updated
Was this helpful?
The Bing Ads destination enables you to measure conversion goals in your Bing Ads campaigns by leveraging events you already track in Freshpaint.
Supports calls
Supports
Supports forwarding from the
Refer to this destination as Bing Ads in the
If you've configured multiple Tag IDs, you can choose a specific one by suffixing the Tag ID, such as: Bing Ads::1234123456
. You can retrieve this value from the Bing Ads configuration page for the Tag ID of interest.
Connection Modes:
Web
Mobile
Server
To set up the Bing Ads destination, follow the following steps:
Go to your Bing Ads Expert Account. You'll need to click "Upgrade to Expert" if you haven't accessed your expert account previously.
Create a Universal Event Tracking Tag. You can skip this step if you'd like to re-use an existing tag. Click "Tools" and scroll down to Conversion Tracking -> UET tag
Click "+ Create" to create a new tag
Give your tag a name, for example the name of your website. Click "Save and next".
Click "<- Back to UET tags"
Copy the Tag ID.
Go to the in Freshpaint.
Configure your Tag ID. Paste the value that you copied from the previous step.
Generally you should leave "Automatically Send Page View Events" checked. For more info see Microsoft Ads Multi-Config Reference
Now that you've configured Freshpaint to connect to your Bing UET Tag, you can send events to Bing Ads to track specific conversion goals.
Click "Tools" and scroll down to Conversion Tracking -> Conversion Goals
2. Click "+ Create" to create a new goal
3. Select "Website"
Select "Other" for Goal Category and "Event" for Goal Type
Give your conversion goal a name. Fill out the rest of the form as desired.
Ensure that the UET Tag you've configured for Freshpaint is being used for this conversion goal
Select "Manual Installation"
Configure the Custom Event Parameters for the conversion goal. Set Action Equals to "track", or if using a Custom conversion, the Custom conversion action name. Add another filter for Label Equals to. The value should be the name of the conversion goal. Scroll to the bottom and click "Save and next".
Now you're all set with your conversion goal in Bing Ads
Create a new transformation
Select "Standard Event". Choose the event you'd like to send to Bing Ads. Click "Enable it". Type the name of the conversion goal in the final text box of this form and click "Save".
If you're using the Freshpaint/Bing Ads integration for ad attribution purposes, we recommend you send the $msclkid
property. This property is required in order to see ad attribution data in Bing Ads. You can do so by checking the box in the popup:
If you have Google Tag Manager Bing Tags with Track Type as 'Custom Conversion', you will need to allow action
and category
as properties to Bing Ads as well.
Once you've followed these steps, you're ready to start sending events to Bing Ads!
To validate that you are sending events correctly to Bing Ads, visit the UET Tags page and click on your Tag ID.
This will take you to a page that shows all the events that have been tracked by your UET tag.
First, you'll need to send a Page Load event to Bing. Bing requires this first in order to verify your UET Tag.
The $msclkid property is required, so make sure to add a value for that. You can grab a real msclkid value from the URL generated when your Bing Ad is clicked, or you can use a fake value if you don't need to test conversion events.
Next, send your conversion event, including the $msclkid property:
Within an hour, Bing will show your UET tag as "verified".
If you used a real $msclkid, within 2 hours your conversion event will be counted towards your conversion goal.
If you haven't created an event yet, see
From the page, Configure Event Transformations
Go to the Bing Ads in Freshpaint.
Click "Configure" next to "Recommended Properties".
Next, add any other properties you'd like to send to Bing Ads to the
If you're using server-side connection mode, you can use the to verify your Bing Ads configuration.
If you'd like to learn more about this integration, you can do so by going to the document.