Google Ads Quick Start Guide
Send advertising events directly to Google Ads from Freshpaint
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Send advertising events directly to Google Ads from Freshpaint
Last updated
Was this helpful?
Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.
Supports calls
Supports
Supports forwarding from the
Refer to this destination as Google AdWords New in the
If you've configured multiple Conversion IDs, you can choose a specific one by suffixing the Conversion ID, such as: Google AdWords New::123456789. You can retrieve this value from the Google Ads configuration page for the Conversion ID of interest.
Connection Modes:
Web
Mobile
Server
Your Google Ads Conversion ID
Conversion Events configured in your Freshpaint account
Click on the relevant conversion action
Select Tag Setup
Get the Conversion ID from the instructions
Configure your Tag ID. Paste the value that you copied from the previous step.
If you are NOT a HIPAA customer and have chosen client-side connection mode, you'll need to setup Conversion Labels from Google Adwords for the actions you want to attribute, as shown below. If you are a HIPAA customer, you can skip this step.
Each conversion action in Google Ads uses a conversion label to uniquely identify the conversion action. Follow these steps to link your Freshpaint event to your Google Ads Action:
Select Tag Setup, then select the Use Google Tag Manager option
Copy the Conversion label under the instructions
Attach the conversion label to the related event in Freshpaint by creating a Transformation in Freshpaint:
Click "Modify Data"
Select your Freshpaint conversion event, select the Google Ads destination, then click Save & Add Transformations
Select the Send Constant Property transformation option, copy the Conversion label value, and send it as the conversion_label property value
Edit the Event Properties allowlist and add the following properties:
conversion_label
$gclid
Navigate to your Freshpaint event, and toggle the destination on to enable the event to be sent to the Google Ads destination.
If you've configured multiple Google Ads Conversion IDs, you'll need to toggle each Conversion ID individually for each Freshpaint event.
If you're using Google Tag Manager to send data to Google Ads, and you have multiple Conversion IDs enabled, you'll need to specify which Conversion ID(s) you'd like to enable the event for in the event tag.
Congratulations! Once you have confirmed conversion in Google Ads, you have finished setting up this integration.
configured in your Google Ads account
Get your Google Conversion ID. In your Google Ads account go to .
Select Use Google Tag Manager. This option will only be there for conversion actions created manually in Google Ads - click for instructions on how to create this kind of conversion action in Google Ads.
Go to the in Freshpaint.
Configure your connection mode. If you are a HIPAA customer, configure connection mode to server-side. If not, you may choose either connection mode. Learn more about Connection Modes .
Go to and click on the conversion action you want to link
Click on "Create New" in
Configure the
Freshpaint will only deliver events to Google Ads when a user arrives on your site by clicking on your Google ad, and the Google Click ID value () is captured from the clickthrough url. Without a $gclid value, Google will not be able to attribute events to your ad campaigns.
You can find more detailed documentation on this integration in the