# MNTN Quick Start Guide

This is a guide to help you get started on sending your conversion events to MNTN via Freshpaint. If you've already completed set up and are looking for more information, see [mntn-reference](https://documentation.freshpaint.io/integrations/destinations/demand-side-platforms-dsps/mntn/mntn-reference "mention").

## Destination Info

* Supports [Track](https://documentation.freshpaint.io/reference/developer/freshpaint-sdk-reference#track) calls
* Supports [HIPAA mode](https://documentation.freshpaint.io/readme/hipaa-mode)
* Supports forwarding from the [Google Tag Manager Integration](https://documentation.freshpaint.io/integrations/google-tag-manager-integration)
* Supports [Freshpaint Impression Pixel](https://documentation.freshpaint.io/integrations/impression-pixel)
* Refer to this destination as **MNTN** in the [Integrations object](https://documentation.freshpaint.io/reference/developer/freshpaint-sdk-reference#using-the-integrations-object)
  * If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: **MNTN::123456.** You can retrieve this value from the MNTN configuration page for the Advertiser ID of interest.

{% hint style="info" %}
When no suffix is specified, all configured Advertiser IDs are selected for inclusion / exclusion.
{% endhint %}

* Connection Modes:

<table><thead><tr><th width="200.33333333333331" align="right"> </th><th data-type="checkbox">Client-side</th><th data-type="checkbox">Server-side</th></tr></thead><tbody><tr><td align="right">Web</td><td>false</td><td>true</td></tr><tr><td align="right">Mobile</td><td>false</td><td>true</td></tr><tr><td align="right">Server</td><td>false</td><td>true</td></tr></tbody></table>

## Getting Started

### What You'll Need

1. Your MNTN Advertiser ID
2. Advertiser ID configured in Freshpaint
3. \[If in HIPAA mode] Allowlist set up to allow Freshpaint to forward properties to MNTN for attribution
4. [Impression pixel ](https://documentation.freshpaint.io/integrations/impression-pixel)enabled to allow Freshpaint to do view through conversion attribution
5. Advertising media configured in your MNTN account to specify `mntn_impid` for view through conversions.

### To set up MNTN with Freshpaint, follow these steps:

1. Make sure you have the appropriate access in both Freshpaint and MNTN:
   1. Contact your Freshpaint Account Manager to request access to this destination. Once you have that, we will help you step by step through the configuration process.
   2. Create your conversion funnel, and create events in Freshpaint to track your conversions.
2. Find your Advertiser ID in your MNTN account. It is the number in parenthesis in the top right of the page, alongside your account name. Reference the [MNTN documentation](https://help.mountain.com/en/articles/12159399-find-your-advertiser-id) for help finding your advertiser ID.

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2FSXoQHZuSWnRoCs8pmtOz%2FScreenshot%202025-07-14%20at%209.48.44%E2%80%AFAM.png?alt=media&#x26;token=e5ddd137-352b-454a-9864-a34c8e559568" alt=""><figcaption><p>Example: advertiser ID is 12345, in the top right of the screen</p></figcaption></figure>

3. Set the Advertiser ID in Freshpaint.

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2F4eb7IfHELmQdXnNn7qwA%2FScreenshot%202025-12-15%20at%203.31.30%E2%80%AFPM.png?alt=media&#x26;token=581d5627-0392-45ae-9942-2aea1ae576c2" alt="" width="563"><figcaption></figcaption></figure>

4. \[If in HIPAA mode] It is highly recommended to set the Freshpaint allowlist for MNTN to allow Freshpaint to forward `mntn_impid`. This property will allow Freshpaint and MNTN to perform attribution on your conversion events. The `order_id` is also recommended for e-commerce tracking.

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2FafOyR1i4TPKEjqTR66or%2FScreenshot%202025-09-18%20at%209.39.06%E2%80%AFAM.png?alt=media&#x26;token=23375cce-7be8-4519-bb20-0861adf8b00b" alt=""><figcaption></figcaption></figure>

5. Enable the [impression pixel ](https://documentation.freshpaint.io/integrations/impression-pixel)for MNTN. This enables Freshpaint to do view through attribution within Freshpaint and report the conversion event to MNTN. We recommend enabling IP matching and setting the Conversion Window to at least 30 days for the best results. Then copy the `Pixel Configuration URL` for step 6(a). Click `Save` once you have set your preferred configuration options and copied the url.

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2F3R4cG4GSm6GIQjFBPg8U%2FScreenshot%202025-07-01%20at%2010.33.54%E2%80%AFAM.png?alt=media&#x26;token=91d2d3ad-8f81-4668-8dfe-42e37d25a28f" alt=""><figcaption><p>Impression pixel setup for MNTN</p></figcaption></figure>

{% hint style="info" %}
Configuring the impression pixel does not require sharing an IP address with MNTN, though sharing the IP is recommended for MNTN to perform attribution. Freshpaint will do attribution by matching the IP address to an impression that is seen by the Freshpaint Impression Pixel, and if a match is found, will send the impression id to MNTN.
{% endhint %}

6. Configure your media within MNTN. This will allow Freshpaint to capture view impression IDs to be able to send MNTN attributable conversion events. The parameters added here are also the ones that are required to be allowlisted.
   1. **For impression tracking**: Under "My Account" > "Integrations" find the Freshpaint integration. Click "Connect". In the modal, paste the URL from step 5 and click "Save". This is required for view through conversion tracking via Freshpaint. The URL that you paste in should look like `https://freshpaint-impression.com/pixel.png?env_id=<your-env-id>&dest_id=<your-dest-id>&cke=1&$mntn_impid=${asid}`.

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2FWD1FnycE2n0ZNZVezVg1%2Ffreshpaint-with-nav-menu%20(2).png?alt=media&#x26;token=3713acc5-5327-428b-9c69-8d6150c1b19f" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1666823438-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MA7aDqsXMFbUsWVqonF%2Fuploads%2FNwoKPXZVvq4MY3j8K5dE%2Ffreshpaint-connect-modal%20(1).png?alt=media&#x26;token=d445553c-d5fc-42d9-a361-a1ef1c664e37" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
You may see the warning *Macro "asid" is not valid* when you paste the impression URL. This can be safely ignored.
{% endhint %}

### Conversions and Verified Visits

The MNTN integration has 2 types of events: [Verified Visits](https://mountain.com/blog/how-mntn-measures-performance-without-clicks-a-deep-dive-into-the-verified-visits-model/) and Conversions.&#x20;

Verified Visits and conversions need to share a common identifier so that MNTN can accurately determine which conversions were preceded by a Verified Visit. By default, this identifier will be the built-in Session ID, but this value can be overridden by the `event_id` event property for custom tracking if provided and allowlisted.&#x20;

Verified Visits can improve conversion tracking within MNTN and are highly recommended. You can configure your events as Verified Visits and conversions in 2 ways:

1. Enable the "send page views as Verified Visits by default" setting in integration configuration. By default, this setting is already enabled. This will send all page view events as Verified Visits unless specified otherwise by the `mntn_event_type` event property.
2. Set the `mntn_event_type` property on certain events to either `visit` or `conversion`. The `mntn_event_type` property will always override the "send page views as Verified Visits by default" setting.

It's recommended to set the value of `mntn_event_type` using a "send constant property" [transformation](https://documentation.freshpaint.io/admin-panel/transformations#creating-a-new-transformation) on the event definition you'd like to treat as a Verified Visit or conversion.&#x20;

### Set up Test Campaign in MNTN

1. Set up a test campaign that targets a small audience
2. Attach a creative that has the Freshpaint Impression Pixel
3. Verify impressions and clicks are flowing into Freshpaint correctly by working with your Customer Success Engineer
4. Verify in Freshpaint that the events are triggering and flowing through successfully to MNTN by using Freshpaint's [Liveview and Event Verification tools](https://documentation.freshpaint.io/admin-panel/investigate-testing-and-debugging)

### Confirm events are triggering and sending to MNTN successfully&#x20;

To check whether MNTN is receiving events, you can go to **Reporting** in your MNTN dashboard and verify that conversions are showing and are attributable (if IP and Impression ID are allowed via the HIPAA allowlist). &#x20;

## Further reading

Looking for more information? See [mntn-reference](https://documentation.freshpaint.io/integrations/destinations/demand-side-platforms-dsps/mntn/mntn-reference "mention").