MNTN Quick Start Guide

This is a guide to help you get started on sending your conversion events to MNTN via Freshpaint. If you've already completed set up and are looking for more information, see MNTN Reference.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports Freshpaint Impression Pixel

• Refer to this destination as MNTN in the Integrations object

  • If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: MNTN::123456. You can retrieve this value from the MNTN configuration page for the Advertiser ID of interest.

• Connection Modes:

Getting Started

What You'll Need

1. Your MNTN Advertiser ID

2. Advertiser ID configured in Freshpaint

3. [If in HIPAA mode] Allowlist set up to allow Freshpaint to forward order_id to MNTN

   1. Also highly recommended, ip and mntn_impid

4. Impression pixel enabled to allow Freshpaint to do view through conversion attribution

5. Advertising media configured in your MNTN account to specify mntn_impid for view through conversions.

To set up MNTN with Freshpaint, follow these steps:

1. Make sure you have the appropriate access in both Freshpaint and MNTN:

   1. Contact your Freshpaint Account Manager to request access to this destination. Once you have that, we will help you step by step through the configuration process.

   2. Create your conversion funnel, and create events in Freshpaint to track your conversions.

2. Find your Advertiser ID in your MNTN account. Your MNTN Advertiser ID, which may also be referred to as Customer Identification ID, can be found in the Pixel panel on MNTN. It is a number following 'n' on the tracking pixel and 'o' on the conversion pixel.

1. Set the Advertiser ID in Freshpaint.

1. [If in HIPAA mode] Set the Freshpaint allowlist for MNTN to allow Freshpaint to forward order_id to MNTN. This is a required property for the destination to be able to forward conversion events to MNTN.

1. [If in HIPAA mode] It is highly recommended to set the Freshpaint allowlist for MNTN to allow Freshpaint to forward mntn_impid and ip. These properties will allow Freshpaint and MNTN to perform attribution on your conversion events.

1. Enable the impression pixel for MNTN. This enables Freshpaint to do view through attribution within Freshpaint and report the conversion event to MNTN. We recommend enabling IP matching and setting the Conversion Window to at least 30 days for the best results. Then copy the Pixel Configuration URL for step 6(a). Click Save once you have set your preferred configuration options and copied the url.

1. Configure your media within MNTN. This will allow Freshpaint to capture view impression IDs to be able to send MNTN attributable conversion events. The parameters added here are also the ones that are required to be allowlisted.

   1. For impression tracking: Set the URL that you copied in step 5 under Creative Tracking > Default Impression Tracking. This is required for view through conversion tracking via Freshpaint. The URL that you paste in should look like https://freshpaint-impression.com/pixel.png?env_id=<your-env-id>&dest_id=<your-dest-id>&cke=1&$mntn_impid=${asid}. After you paste the URL, click "Save Changes" in the bottom right corner.

Set up Test Campaign in MNTN

1. Set up a test campaign that targets a small audience

2. Attach a creative that has the Freshpaint Impression Pixel

3. Verify impressions and clicks are flowing into Freshpaint correctly by working with your Customer Success Engineer

4. Verify in Freshpaint that the events are triggering and flowing through to successfully to MNTN by using Freshpaint's Liveview and Event Verification tools

Confirm events are triggering and sending to MNTN successfully

To check whether MNTN is receiving events, you can go to Reporting in your MNTN dashboard and verify that conversions are showing and are attributable (if IP and Impression ID are allowed via the HIPAA allowlist).

Further reading

Looking for more information? See MNTN Reference.