Klaviyo
Klaviyo is an an e-commerce focused multi-channel marketing platform. With Klaviyo, businesses of all sizes can deliver personalized experiences across owned marketing channels such as email and SMS.
When integrated with Klaviyo, Freshpaint will create and update user profiles in Klaviyo and associate events with those user profiles.
Destination Info
Supports HIPAA mode
Connection Modes:
Web
Mobile
Server
Getting Started
Follow these steps in order to enable the Klaviyo destination:
Go to the Klaviyo configuration page in Freshpaint and click "configure".
Find your public Klaviyo API Key under Account > Settings > API Keys and enter it into the Integration Settings in Freshpaint.
By default, email is set as the preferred user identifier in Klaviyo. If for some reason, you would like to prioritize a different identifier, uncheck this box.
Choose a connection mode. You can take a look at the differences between the connection modes in the reference section below.
Enable the destination.
Set up User Identification
In order to create profiles and attribute events to those profiles in Klaviyo, you need to have User Identification set up. See this section below for more on user identification specifically for Klaviyo.
Enable Klaviyo Destination for Event(s)
In order to send events to Klaviyo, you'll need to enable the Klaviyo destination for the desired event in the event definition.
Confirm events are sending successfully to Klaviyo
You can see events associated with user profile by clicking into a user profile
Identify
When you call freshpaint.identify, Freshpaint will create or update a profile in Klavyio.
We highly recommend you consistently identify all individuals using only their email address ($email) or phone number ($phone_number), and do not pass $id values. Inconsistent identifiers sent to Klaviyo will result in inflated user profiles being created in Klaviyo. For more information, see Klaviyo's documentation.
If a profile record with the given identifier already exists, Freshpaint will update the existing profile record. If no record with the identifier exists, Freshpaint will create a new user profile.
The following Freshpaint parameters map to Klaviyo's user traits when calling identify:
firstName
$first_name
lastName
$last_name
phone or phoneNumber
$phone_number
title
$title
id
$id
Client-side Identify
If you are using client-side connection mode, Freshpaint calls Klaviyo's identify method which calls their Identify API.
Server-side Identify
If you are in server-side connection mode, or if you otherwise have server-side identify calls set up, Freshpaint will create or update a user profile in Klaviyo by calling their Identify API at:
https://a.klaviyo.com/api/identifyYou can see the newly created/updated user profiles under "profiles" in Klaviyo.
Events
When you send events to Klaviyo from Freshpaint in client-side connection mode, Freshpaint creates an event in Klaviyo by calling their front-end Track method, which uses_learnq object to track customers. You can learn more about that here.
When you send events to Klaviyo in server-side connection mode, or send server events to Klaviyo, Freshpaint creates an event in Klaviyo by calling their back-end Track API at:
https://a.klaviyo.com/api/trackThere are some properties that are required for events to be accepted by Klaviyo. You can view them in the table below.
If you are sending a precision tracking event via Freshpaint's track method, or sending Autotrack events either server-side or client-side, Freshpaint will make sure any required properties are attached to the event.
event
(required)
string
Name of the event you want to track
customer_properties
(required)
hash/dictionary
Properties of the profile that triggered this event. You must identify the person by their email using a $email key (or if you have SMS-only contacts, by their phone number using a $phone_number key). Other than that, you can include any data you want and it can then be used to create segments of people.
properties
(optional)
hash/dictionary
Properties of this event. Any properties included here can be used for creating segments later. There are also specific properties you can use here, denoted by a $, which map directly to some of Klaviyo’s features.
For example, if you track an event called Ordered Product, you can include a property for item type (e.g. image, article, etc.), size, etc.
time
(optional)
integer (10 digit unix timestamp)
When this event occurred. By default, Klaviyo assumes events happen when a request is made. If you'd like to track an event that happened in the past, use this property.
You can view events in Klaviyo under the user's profile.
Configuration Options
Connection Mode
Both server-side connection mode and client-side mode are available for this destination. You can read more about the different connection modes here.
Client-side Connection Mode
Events originating from the user's web browser will be sent directly to Klaviyo.
Server-side Connection Mode
All events will be sent to Klaviyo using Freshpaint's servers. Your website will not send data directly to Klaviyo.
Event Transformations
Set up transformations to modify your data before it's sent to your destination. Read more about transformations here.
Event Tester
If you are in server-side connection mode you can use the event tester to test certain payloads to see if they are being sent correctly to Klaviyo. Here is an example of an identify event you might test sending to this destination along with the response code from Klaviyo:
You can read more about the Event Tester here.
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