LinkedIn Ads Quick Start Guide

Send advertising events directly to LinkedIn Campaign Manager

Destination Info

Client-side
Server-side

Web

Mobile

Server

Getting Started

This guide enables you to fully enable the LinkedIn Ads destination for your site. For simplicity the event used for demonstration purposes is the generic Page View event. For more complex events see our additional documentation. Additionally this guide assumes you have the Freshpaint snippet installed on your site, if you do not please follow this guide.

  1. Enable the Freshpaint LinkedIn Ads destination

    • If in HIPAA mode enable the required fields

Partner ID

To configure your LinkedIn Ads destination, you'll first need to locate your partner ID.

  1. Click Analyze > Insight Tag on the left menu.

  2. Click I will use a tag manager.

LinkedIn Ads Partner ID
LinkedIn Ads Partner ID

You can click on the partner ID number to copy the partner ID to your clipboard.

Configure Freshpaint

Once you have your partner ID, you can configure your LinkedIn Ads destination in Freshpaint.

Configure Freshpaint with LinkedIn Partner ID
Enter your partner ID here

Once you've saved the Partner ID, you're ready to start sending events to LinkedIn Ads.

Check whether it's working

To check whether LinkedIn Ads is receiving events.

  1. Click Analyze > Conversion tracking on the left menu.

  2. Click on Data sources in the middle of the screen.

The source status should show up as Active if receiving events from your website.

LinkedIn Ads working screenshot
LinkedIn Ads Working Screenshot

Your First Conversion ID

To configure your LinkedIn Ads destination events, you'll first need to create at least one Conversion ID.

  1. Click Analyze > Conversion tracking on the left menu.

  2. Click Create Conversion.

  3. Click Insight Tag Conversion.

  4. Fill out step 1 of the form.

  5. Select Manual conversions setup.

  6. Under Define your conversion tracking method select Event-specific.

  7. Copy your conversion ID.

  8. Save the event.

    LinkedIn Ads Conversion ID

Enable the LinkedIn Ads Destination

To enable the LinkedIn Ads destination you simply need to enable and configure it just how you would any other destination.

  1. Navigate to the Freshpaint Apps.

  2. Search for the LinkedIn Ads advertising destination.

  3. Enable LinkedIn Ads.

  4. Paste in your Partner ID in the integration settings.

  5. Optional: Customers that use HIPAA mode should then configure the required properties and enable $li_fat_id and conversion_id.

Enabling $li_fat_id and conversion_id

Enable LinkedIn Ads Events

  1. Navigate to the Event Library.

  2. Select/create the event you want your conversion_id to be associated with.

    • In this example we are going to associate it with every page view for demonstration purposes.

  3. At the bottom of the event page enable LinkedIn Ads.

Enabling LinkedIn Ads for the page view event

Connect Conversion ID to Events

  1. Click the Create New button.

  2. Select Modify Data.

    • Select your event (in this demo we will select Page View) .

    • Select LinkedIn Ads for the destination.

  3. Set the following values for the transform fields.

    • Send Constant Property for transform type.

    • Your conversion ID for the property value.

    • Text for the property type.

    • conversion_id for property name.

Adding Conversion ID to the Transform

Confirm and Validate Conversions in LinkedIn

  1. Navigate to your site and visit a page that should trigger your event (For demonstration purposes we will use FreshHealth.co).

  2. Add a query parameter called li_fat_id to the URL (Example: https://www.freshhealth.co/?li_fat_id=TEST).

  3. Trigger your event (Our demonstration event is any Page View).

  4. Navigate to the Event Verification tool.

  5. Select LinkedIn Ads and verify your event went through.

    • This can take up to 90 seconds.

  6. Verify the event is marked as OK or resolve missing property issues.

Our LinkedIn Ads event went through smoothly with all required properties in place

Required Properties

The following event properties are required in order to attribute events to specific ads, and if in HIPAA mode, must be selected in the Required Properties Allow List.

Freshpaint property

LinkedIn Ads parameter

Type

Requirement

Description

$li_fat_id

li_fat_id

string

Required

A query parameter that connects a page view or conversion event to a specific ad, which Freshpaint captures as $li_fat_id

conversion_id

conversionId

string

Required

A conversion ID provided by LinkedIn that allows you to trigger a specific event.

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