LinkedIn Ads Quick Start Guide

Send advertising events directly to LinkedIn campaign manager.

This destination does not currently support LinkedIn Job Ads.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports forwarding from the Google Tag Manager Integration

• Refer to this destination as linkedin-ads in the Integrations object

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

This destination is NOT compatible with the LinkedIn Tag snippet and should not be run in tandem with it.

Getting Started

This guide enables you to fully enable the LinkedIn Ads destination for your site. For simplicity the event used for demonstration purposes is the generic Page View event. For more complex events see our additional documentation. Additionally this guide assumes you have the Freshpaint snippet installed on your site, if you do not please follow this guide.

1. Find/create your partner ID

2. Find/create your campaign IDs

3. Enable the Freshpaint LinkedIn Ads destination

   • If in HIPAA mode enable the required fields

4. Enable LinkedIn Ads destination for the appropriate events

5. Connect the conversion ID to appropriate events

6. Confirm and validate events

Partner ID

To configure your LinkedIn Ads destination, you'll first need to locate your partner ID.

1. Sign in to LinkedIn Campaign Manager
2. Click Analyze > Insight Tag on the left menu.

3. Click I will use a tag manager.

LinkedIn Ads Partner ID

You can click on the partner ID number to copy the partner ID to your clipboard.

Your First Conversion ID

To configure your LinkedIn Ads destination events, you'll first need to create at least one Conversion ID.

1. Sign in to LinkedIn Campaign Manager
2. Click Analyze > Conversion tracking on the left menu.

3. Click Create Conversion.

4. Click Insight Tag Conversion.

5. Fill out step 1 of the form.

6. Select Manual conversions setup.

7. Under Define your conversion tracking method select Event-specific.

8. Copy your conversion ID.

9. Save the event.

   

   LinkedIn Ads Conversion ID

Enable the LinkedIn Ads Destination

To enable the LinkedIn Ads destination you simply need to enable and configure it just how you would any other destination.

1. Navigate to the Freshpaint Apps.
2. Search for the LinkedIn Ads advertising destination.

3. Enable LinkedIn Ads.
4. Paste in your Partner ID in the integration settings.

5. Optional: Customers that use HIPAA mode should then configure the required properties and enable $li_fat_id and conversion_id.

Enabling $li_fat_id and conversion_id

Enable LinkedIn Ads Events

1. Navigate to the Event Library.
2. Select/create the event you want your conversion_id to be associated with.

   • In this example we are going to associate it with every page view for demonstration purposes.

3. At the bottom of the event page enable LinkedIn Ads.

Enabling LinkedIn Ads for the page view event

Connect Conversion ID to Events

1. Navigate to Event Transformations.
2. Click the Create New button.

3. Select Modify Data.

   • Select your event (in this demo we will select Page View) .

   • Select LinkedIn Ads for the destination.

4. Set the following values for the transform fields.

   • Send Constant Property for transform type.

   • Your conversion ID for the property value.

   • Text for the property type.

   • conversion_id for property name.

Adding Conversion ID to the Transform

Confirm and Validate Conversions in LinkedIn

1. Navigate to your site and visit a page that should trigger your event (For demonstration purposes we will use FreshHealth.co).
2. Add a query parameter called li_fat_id to the URL (Example: https://www.freshhealth.co/?li_fat_id=TEST).
3. Trigger your event (Our demonstration event is any Page View).

4. Navigate to the Event Verification tool.
5. Select LinkedIn Ads and verify your event went through.

   • This can take up to 90 seconds.

6. Verify the event is marked as OK or resolve missing property issues.

Our LinkedIn Ads event went through smoothly with all required properties in place

Required Properties

The following event properties are required in order to attribute events to specific ads, and if in HIPAA mode, must be selected in the Required Properties Allow List.

Freshpaint property	LinkedIn Ads parameter	Type	Requirement	Description
$li_fat_id	li_fat_id	string	Required	A query parameter that connects a page view or conversion event to a specific ad, which Freshpaint captures as $li_fat_id
conversion_id	conversionId	string	Required	A conversion ID provided by LinkedIn that allows you to trigger a specific event.