Freshpaint
HomeLogin
  • Documentation
    • What is Freshpaint?
    • ⚕️HIPAA Mode
    • 🏗️Building Out Your Account
    • 🌐Overview of Features
    • Guides
      • 📡Add Autotrack to your website to collect data from your users
        • Installing the Freshpaint Javascript SDK
        • Installing the Freshpaint SDK with a Content Security Policy (CSP)
        • Installing the Freshpaint Javascript SDK with Server-Side Rendering (SSR) + React
        • Autocapture + React
        • Configuring a Destination
        • Labeling User Actions
        • How do I install Freshpaint with Typescript?
      • 🔁Send historical data to any destination with Time Machine
      • Next.js Quickstart Guide
      • Android Quickstart Guide
        • Installing the Freshpaint Android SDK
        • Configuring a Destination
        • Instrumenting Your App
      • iOS Quickstart Guide
        • Installing the Freshpaint iOS SDK
        • Configuring a Destination
        • Instrumenting Your App
      • React Native Quickstart Guide
        • Installing the Freshpaint React Native SDK
        • Configuring a Destination
        • Labeling User Actions
        • Configuring Property Capture
    • Setting up Properties
    • Setting up Your Destinations
      • Enabling and Disabling a Destination
      • Deleting a Destination
    • Setting up Your Events
    • User Identification
      • Designated Identify Properties
    • Maps
    • Analytics (Beta)
      • Web Analytics Dashboard
      • Campaigns
      • Service Lines
      • Data Glossary
    • Translations
    • Web Tracker Monitoring
      • Tracker Resolution Types
      • Historical Scans
  • Integrations
    • Destinations
      • Demand Side Platforms (DSPs)
        • Basis
          • Basis Quick Start Guide
          • Basis Reference
        • Google Campaign Manager 360
        • StackAdapt
          • StackAdapt Quick Start Guide
          • StackAdapt Reference
        • theTradeDesk
          • theTradeDesk Quick Start Guide
          • theTradeDesk Reference
          • theTradeDesk with CM360 Configuration Guide
        • Viant
          • Viant Quick Start Guide
          • Viant Reference
      • Direct Response Ads
        • Facebook Conversions API
          • Facebook Conversions API Quick Start Guide
          • Facebook Conversions API Reference
        • Google Ads Conversion API
          • Google Ads Conversion API Quick Start Guide
          • Google Ads Conversions API Reference
        • Google Ads
          • Google Ads Quick Start Guide
          • Google Ads Reference
        • LinkedIn Ads
          • LinkedIn Ads Quick Start Guide
          • LinkedIn Ads Reference
        • Microsoft Ads (formerly Bing Ads)
          • Microsoft Ads Quick Start Guide
          • Microsoft Ads Reference
          • Microsoft Ads Multi-Config Reference
        • Pinterest Ads (Beta)
          • Pinterest Ads Quick Start Guide
          • Pinterest Ads Reference
        • Pinterest Tag
        • Reddit Ads
          • Reddit Ads Quick Start Guide
          • Reddit Ads Reference
        • TikTok Ads
        • Twitter Ads
      • Data Activation
        • ActiveCampaign
          • ActiveCampaign Quick Start Guide
          • ActiveCampaign Reference
        • Amplitude
          • Amplitude Quick Start Guide
          • Amplitude Reference
        • Braze (formerly Appboy)
          • Braze Quick Start Guide
          • Braze Reference
        • Customer.io
          • Customer.io Quick Start Guide
          • Customer.io Reference
        • Freshsales
        • Google Analytics 4 Proxy
          • Google Analytics 4 Proxy Quick Start Guide
          • Google Analytics 4 Proxy Reference
          • Google Analytics 4 Proxy Advanced Tracking Configurations
        • Google Analytics 4 Server-Side
          • Google Analytics 4 Server-Side Quick Start Guide
          • Google Analytics 4 Server-Side Reference
        • Heap
        • Hotjar
        • HubSpot Cloud
        • HubSpot Web
        • impact.com
          • Impact.com Quick Start Guide
          • Impact.com Reference
        • Intercom
          • Intercom Quick Start Guide
          • Intercom Reference
        • Iterable
          • Iterable Quick Start Guide
          • Iterable Reference
        • June
        • Klaviyo
        • Mixpanel
          • Mixpanel Quick Start Guide
          • Mixpanel Reference
        • OneSignal
          • OneSignal Quick Start Guide
          • OneSignal Reference
        • Sendinblue
        • Sentry
        • Vero Cloud
        • Webengage
        • Webhooks
        • Woopra
        • Zendesk
      • Data Warehouses
        • Azure Warehouse Setup
        • BigQuery Warehouse Setup
        • Databricks Warehouse Setup
        • Postgres Warehouse Setup
        • Redshift Warehouse Setup
        • S3 Warehouse Setup
        • Snowflake Warehouse Setup
      • Consent Management
        • Osano
        • OneTrust
        • Custom Consent Manager
    • Sources
      • Web
        • Autotrack
        • Precision Tracking
      • CallRail
      • Invoca
      • Customer.io
      • Intercom
      • Mailchimp
      • React Native
      • SendGrid
      • Sendinblue
      • Server-Side
      • iOS
    • 🔷Google Tag Manager integration
      • Google Tag Manager migration
      • Quick Start Guide
    • 📺Freshpaint Video Platform
    • 🖼️Impression Pixel
  • Admin Panel
    • Event Library
      • Event Library Bulk Actions
      • Event Definition Filters
      • Event Tester
      • 🔁Time Machine
      • Visual Tagger
      • Advanced Options
        • Tag Manager
        • Disabling Target Text Capture
        • Cross Domain Tracking
    • Projects & Environments
    • Teams
      • Role-Based Access Control (RBAC)
    • Transformations
      • Standard Events
      • Modify Data
      • Modify User Data
      • SQL Transformations
    • 📈Destination Monitoring
    • 🔎Investigate: Testing and Debugging
      • Live View
      • Event Verification
  • Reference
    • Developer Docs
      • Freshpaint Web SDK Reference
      • Freshpaint Web SDK Options
      • Freshpaint React Native SDK Reference
      • Freshpaint iOS SDK Reference
      • Freshpaint Android SDK Reference
      • HTTP API
    • Frequently Asked Questions
      • How do I circumvent ad blockers?
      • Can Freshpaint track users across domains?
      • Can I install Freshpaint on a Chrome extension?
      • What properties are captured with my events?
      • How Do I Switchover From Segment?
      • How Do I Switch From Native Google Analytics to the Freshpaint Google Analytics Destination?
      • Where do I find my Environment ID?
      • Is Freshpaint GDPR & CCPA Compliant?
      • Can I use transformations to anonymize data for client-side destinations?
      • How do I QA or debug my data?
      • Why Do My Numbers Differ Across Different Tools?
      • Billing: How Does Freshpaint Determine MTUs?
      • Can I Use Freshpaint on Multiple Sites?
      • How Can I Export Data From Freshpaint?
      • How Does Freshpaint Identify Users?
      • How Many Events Should I Create?
      • What Should I Name My Events?
      • How do I track scroll depth?
      • What Data Does Freshpaint Collect?
        • Data Collected on Web
        • Data Collected on React Native
      • Does Freshpaint's Autotrack slow my site down?
      • Running Freshpaint with a Proxy
      • Should my Environment ID be treated as a sensitive key?
      • How Does Freshpaint Determine Session Count?
      • What is the difference between client-side and server-side connection mode?
      • What is a Proxy Integration?
      • Where can I view Freshpaint’s Status?
      • Does Freshpaint provide HIPAA audit logs?
      • Freshpaint Cookie Too Large
      • How does Freshpaint compare to server-side Google Tag Manager?
      • If a user re-installs my app, will Freshpaint generate a new device ID?
      • Why doesn't Freshpaint need a BAA before sending data to Google Ads and Facebook Ads?
      • What Implementation Services Does Freshpaint Offer?
      • Single Sign On (SSO) Setup
Powered by GitBook
On this page
  • Destination Info
  • Getting Started
  • What You'll Need
  • To set up Viant with Freshpaint, follow these steps:
  • Set up a test campaign in Viant
  • Verifying conversion reporting
  • Further reading

Was this helpful?

  1. Integrations
  2. Destinations
  3. Demand Side Platforms (DSPs)
  4. Viant

Viant Quick Start Guide

Send advertising conversion events directly to Viant's DSP.

PreviousViantNextViant Reference

Last updated 4 months ago

Was this helpful?

This is a guide to help you get started on sending your conversion events to Viant via Freshpaint. If you've already completed set up and are looking for more information, see Viant Reference.

Destination Info

  • Supports calls

  • Supports

  • Supports

  • Supports forwarding from the

  • Refer to this destination as viant in the

    • If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: viant::123456. You can retrieve this value from Viant configuration page for the Advertiser ID of interest.

When no suffix is specified, all configured Advertiser IDs are selected for inclusion / exclusion.

  • Connection Modes:

Client-side
Server-side

Web

Mobile

Server

Getting Started

What You'll Need

  1. Your Viant Advertiser ID

  2. Advertiser ID configured in Freshpaint

  3. [If in HIPAA mode] Allowlist set up to allow Freshpaint to forward viant_clid and viant_impid to Viant

  4. Advertising media configured in your Viant account to specify viant_clid and viant_impid for click through and view through conversions respectively.

To set up Viant with Freshpaint, follow these steps:

  1. Make sure you have the appropriate access in both Freshpaint and Viant:

    1. Contact your Freshpaint Account Manager to request access to this destination. Once you have that, we will help you step by step through the configuration process.

    2. Create your conversion funnel, and create events in Freshpaint to track your conversions.

  2. Find your Advertiser ID in your Viant account.

  1. Set the Advertiser ID in Freshpaint.

  1. [If in HIPAA mode] Set the Freshpaint allowlist for Viant to allow Freshpaint to forward viant_clid and viant_impid to Viant. These are required properties for the destination to be able to forward conversion events to Viant.

Configuring the impression pixel does not require sharing an IP address or Cookie with Viant. Freshpaint will do the attribution by matching either the IP address or Cookie to an impression that is seen by the Freshpaint Impression Pixel, and if a match is found, will send the impression id to Viant.

  1. Configure your media within Viant. This will allow Freshpaint to capture the click and view impression IDs to be able to send Viant conversion events. The parameters added here are also the ones that are required to be allowlisted.

    1. For the Landing Page URL: add a query parameter viant_clid=${ADELPHIC_CLICKID} to your landing page URL to capture the click ID. This is required for click through conversion tracking via Freshpaint. For example, it should look like https://landingpageurl.com/abc?viant_clid=${ADELPHIC_CLICKID}

    2. For the Tracking Pixels (Pixel 1): Set the URL that you copied in step 4. This is required for view through conversion tracking via Freshpaint. The URL that you paste in should look like https://freshpaint-impression.com/pixel.png?env_id=<your-env-id>&dest_id=<your-dest-id>&cke=1&$viant_impid=${ADELPHIC_CLICKID}

Set up a test campaign in Viant

  1. Set up test campaign with a low budget (1$) to a target ‘Deal ID’ in Viant. You'll be able to obtain this value from your Customer Success Engineer.

    1. Select New Client Deal

    b. Fill out highlighted fields then click "Create Client Deal"

    c. Assign your creative to the test campaign/order/line (Supported sizes: 300x250, 728x90, 160x600, 300x600) and Target the test deal in your line along with US geo.

  2. Navigate to page where ad is displayed, click through into your funnel (follow user steps that lead to your conversion event)

  3. Verify in Freshpaint that the conversions are triggering in Live View

  4. Verify in Freshpaint that conversions are flowing through to Viant via Event Verification and your conversions are displaying on the campaign in Viant as expected (see more on this below)

Verifying conversion reporting

Once you have followed the steps above, there are multiple ways you can verify that conversions are being reported to Viant:

Event Verification

On Freshpaint, you can use the event verification tab to see which events are being successfully sent to Viant. You can also dig into each event to see the data being sent or investigate errors if there are any.

Dashboards and Report Builder

It may take approximately an hour for your Viant dashboards to update.

On Viant, you can either find conversion numbers on various dashboards or you can use the Viant report builder tool to provide a CSV with those details.

You find performance numbers for each level of granularity (advertiser, campaign, order)

Viant also has a report builder using which you can export a CSV of this data

Further reading

Looking for more information? See Viant Reference.

enabled to allow Freshpaint to do view through conversion attribution

Enable the for Viant. This enables Freshpaint to do view through attribution within Freshpaint and report the conversion event to Viant. We recommend enabling both IP matching and Cookie matching, and setting the Conversion Window to 30 days for the best results. Then copy the Pixel Configuration URL for step 5(b). Click Save once you have set your preferred configuration options and copied the url.

Impression pixel
impression pixel
HIPAA mode
Freshpaint Impression Pixel
Google Tag Manager Integration
Track
Integrations object
Grab your Advertiser ID
Set the Advertiser ID in Freshpaint.
Required allowlist settings while in HIPAA mode
Impression Pixel for Viant
Configure your creative in Viant
Event Verification
Campaign Metrics if you are looking at Campaigns
Order Metrics if you're looking at Orders
Campaign Screen looking at Order Metrics
Viant's Report Builder Tool