Viant Reference
Send advertising conversion events directly to Viant's DSP.
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Send advertising conversion events directly to Viant's DSP.
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This is a reference document for the Viant destination. For information on how to set up this integration, see the Viant Quick Start Guide.
Supports calls
Supports
Supports
Supports forwarding from the
Refer to this destination as viant in the
If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: viant::123456. You can retrieve this value from Viant configuration page for the Advertiser ID of interest.
Connection Modes:
Web
Mobile
Server
Freshpaint supports click through tracking by capturing the viant_clid query parameter on the landing page configured on your creative. You need to have the Freshpaint javascript snippet installed on the landing page for this to work. Assuming you have followed the Viant Quick Start Guide to set up your Viant destination, you can verify that click through tracking is working by looking for an event in event verification that contains the $viant_clid field.
Freshpaint supports view through tracking by capturing the viant_impid passed in by Viant using the Freshpaint Impression Pixel. Assuming you have followed the Viant Quick Start Guide to set up your Viant destination, you can verify that view through tracking is working by looking for an event in event verification that contains the $viant_impid field, similar to how you can verify Click Through Conversion.
You can also look for a transformation that shows that the event data was enriched by the Freshpaint Impression Pixel.
These are the properties that are sent to Viant. If you've followed the Viant Quick Start Guide correctly, no further action is necessary. This section is just informational.
Freshpaint property
Viant parameter
Type
Description
$viant_clid
xid
string
This is the Viant Click ID that is captured by the Freshpaint tracker on the landing page configured on the creative. This is a required property, but can be empty if it's a view through conversion. This takes priority over the view impression ID.
$viant_impid
imp_id
string
This is the Viant View Impression ID. This property is captured by the Freshpaint Impression Pixel, and is passed to Freshpaint via the tracking pixel configured on the creative. This is a required property, but can be empty if it is a click through conversion.
<event_name>
ci_t_event_name
p_event_name
string
Event name property for Viant. Freshpaint automatically sets both Viant parameters to the event name.
<advertiser_id>
c_advertiser_id
numeric string
This is your Viant Advertiser ID that you configure on Freshpaint when setting up the destination. Required.
<event_time>
p_event_time
number
This is the event time represented in ms since epoch. Automatically set by Freshpaint.
-
ci_t_vendor
string
Hardcoded to freshpaint. Automatically set by Freshpaint.
-
ci_t_action
string
Hardcoded to tx_created. Automatically set by Freshpaint.
