Freshpaint
HomeLogin
  • Documentation
    • What is Freshpaint?
    • ⚕️HIPAA Mode
    • 🏗️Building Out Your Account
    • 🌐Overview of Features
    • Guides
      • 📡Add Autotrack to your website to collect data from your users
        • Installing the Freshpaint Javascript SDK
        • Installing the Freshpaint SDK with a Content Security Policy (CSP)
        • Installing the Freshpaint Javascript SDK with Server-Side Rendering (SSR) + React
        • Autocapture + React
        • Configuring a Destination
        • Labeling User Actions
        • How do I install Freshpaint with Typescript?
      • 🔁Send historical data to any destination with Time Machine
      • Next.js Quickstart Guide
      • Android Quickstart Guide
        • Installing the Freshpaint Android SDK
        • Configuring a Destination
        • Instrumenting Your App
      • iOS Quickstart Guide
        • Installing the Freshpaint iOS SDK
        • Configuring a Destination
        • Instrumenting Your App
      • React Native Quickstart Guide
        • Installing the Freshpaint React Native SDK
        • Configuring a Destination
        • Labeling User Actions
        • Configuring Property Capture
    • Setting up Properties
    • Setting up Your Destinations
      • Enabling and Disabling a Destination
      • Deleting a Destination
    • Setting up Your Events
    • User Identification
      • Designated Identify Properties
    • Maps
    • Analytics (Beta)
      • Web Analytics Dashboard
      • Campaigns
      • Service Lines
      • Data Glossary
    • Translations
    • Web Tracker Monitoring
      • Tracker Resolution Types
      • Historical Scans
  • Integrations
    • Destinations
      • Demand Side Platforms (DSPs)
        • Basis
          • Basis Quick Start Guide
          • Basis Reference
        • Google Campaign Manager 360
        • StackAdapt
          • StackAdapt Quick Start Guide
          • StackAdapt Reference
        • theTradeDesk
          • theTradeDesk Quick Start Guide
          • theTradeDesk Reference
          • theTradeDesk with CM360 Configuration Guide
        • Viant
          • Viant Quick Start Guide
          • Viant Reference
      • Direct Response Ads
        • Facebook Conversions API
          • Facebook Conversions API Quick Start Guide
          • Facebook Conversions API Reference
        • Google Ads Conversion API
          • Google Ads Conversion API Quick Start Guide
          • Google Ads Conversions API Reference
        • Google Ads
          • Google Ads Quick Start Guide
          • Google Ads Reference
        • LinkedIn Ads
          • LinkedIn Ads Quick Start Guide
          • LinkedIn Ads Reference
        • Microsoft Ads (formerly Bing Ads)
          • Microsoft Ads Quick Start Guide
          • Microsoft Ads Reference
          • Microsoft Ads Multi-Config Reference
        • Pinterest Ads (Beta)
          • Pinterest Ads Quick Start Guide
          • Pinterest Ads Reference
        • Pinterest Tag
        • Reddit Ads
          • Reddit Ads Quick Start Guide
          • Reddit Ads Reference
        • TikTok Ads
        • Twitter Ads
      • Data Activation
        • ActiveCampaign
          • ActiveCampaign Quick Start Guide
          • ActiveCampaign Reference
        • Amplitude
          • Amplitude Quick Start Guide
          • Amplitude Reference
        • Braze (formerly Appboy)
          • Braze Quick Start Guide
          • Braze Reference
        • Customer.io
          • Customer.io Quick Start Guide
          • Customer.io Reference
        • Freshsales
        • Google Analytics 4 Proxy
          • Google Analytics 4 Proxy Quick Start Guide
          • Google Analytics 4 Proxy Reference
          • Google Analytics 4 Proxy Advanced Tracking Configurations
        • Google Analytics 4 Server-Side
          • Google Analytics 4 Server-Side Quick Start Guide
          • Google Analytics 4 Server-Side Reference
        • Heap
        • Hotjar
        • HubSpot Cloud
        • HubSpot Web
        • impact.com
          • Impact.com Quick Start Guide
          • Impact.com Reference
        • Intercom
          • Intercom Quick Start Guide
          • Intercom Reference
        • Iterable
          • Iterable Quick Start Guide
          • Iterable Reference
        • June
        • Klaviyo
        • Mixpanel
          • Mixpanel Quick Start Guide
          • Mixpanel Reference
        • OneSignal
          • OneSignal Quick Start Guide
          • OneSignal Reference
        • Podscribe (Early Access)
        • Sendinblue
        • Sentry
        • Vero Cloud
        • Webengage
        • Webhooks
        • Woopra
        • Zendesk
      • Data Warehouses
        • Azure Warehouse Setup
        • BigQuery Warehouse Setup
        • Databricks Warehouse Setup
        • Postgres Warehouse Setup
        • Redshift Warehouse Setup
        • S3 Warehouse Setup
        • Snowflake Warehouse Setup
      • Consent Management
        • Osano
        • OneTrust
        • Custom Consent Manager
    • Sources
      • Web
        • Autotrack
        • Precision Tracking
      • CallRail
      • Invoca
      • Customer.io
      • Intercom
      • Mailchimp
      • React Native
      • SendGrid
      • Sendinblue
      • Server-Side
      • iOS
    • 🔷Google Tag Manager integration
      • Google Tag Manager migration
      • Quick Start Guide
    • 📺Freshpaint Video Platform
    • 🖼️Impression Pixel
  • Admin Panel
    • Event Library
      • Event Library Bulk Actions
      • Event Definition Filters
      • Event Tester
      • 🔁Time Machine
      • Visual Tagger
      • Advanced Options
        • Tag Manager
        • Disabling Target Text Capture
        • Cross Domain Tracking
    • Projects & Environments
    • Teams
      • Role-Based Access Control (RBAC)
    • Transformations
      • Standard Events
      • Modify Data
      • Modify User Data
      • SQL Transformations
    • 📈Destination Monitoring
    • 🔎Investigate: Testing and Debugging
      • Live View
      • Event Verification
  • Reference
    • Developer Docs
      • Freshpaint Web SDK Reference
      • Freshpaint Web SDK Options
      • Freshpaint React Native SDK Reference
      • Freshpaint iOS SDK Reference
      • Freshpaint Android SDK Reference
      • HTTP API
    • Frequently Asked Questions
      • How do I circumvent ad blockers?
      • Can Freshpaint track users across domains?
      • Can I install Freshpaint on a Chrome extension?
      • What properties are captured with my events?
      • How Do I Switchover From Segment?
      • How Do I Switch From Native Google Analytics to the Freshpaint Google Analytics Destination?
      • Where do I find my Environment ID?
      • Is Freshpaint GDPR & CCPA Compliant?
      • Can I use transformations to anonymize data for client-side destinations?
      • How do I QA or debug my data?
      • Why Do My Numbers Differ Across Different Tools?
      • Billing: How Does Freshpaint Determine MTUs?
      • Can I Use Freshpaint on Multiple Sites?
      • How Can I Export Data From Freshpaint?
      • How Does Freshpaint Identify Users?
      • How Many Events Should I Create?
      • What Should I Name My Events?
      • How do I track scroll depth?
      • What Data Does Freshpaint Collect?
        • Data Collected on Web
        • Data Collected on React Native
      • Does Freshpaint's Autotrack slow my site down?
      • Running Freshpaint with a Proxy
      • Should my Environment ID be treated as a sensitive key?
      • How Does Freshpaint Determine Session Count?
      • What is the difference between client-side and server-side connection mode?
      • What is a Proxy Integration?
      • Where can I view Freshpaint’s Status?
      • Does Freshpaint provide HIPAA audit logs?
      • Freshpaint Cookie Too Large
      • How does Freshpaint compare to server-side Google Tag Manager?
      • If a user re-installs my app, will Freshpaint generate a new device ID?
      • Why doesn't Freshpaint need a BAA before sending data to Google Ads and Facebook Ads?
      • What Implementation Services Does Freshpaint Offer?
      • Single Sign On (SSO) Setup
Powered by GitBook
On this page
  • The Web Analytics Dashboard
  • What reports are available in the dashboard?
  • Web overview
  • Top conversions
  • Top events
  • Trends
  • Top paths
  • Sources
  • Devices
  • Geography

Was this helpful?

  1. Documentation
  2. Analytics (Beta)

Web Analytics Dashboard

A high level overview of the most important metrics about your site's performance.

PreviousAnalytics (Beta)NextCampaigns

Last updated 10 months ago

Was this helpful?

The Web Analytics Dashboard

The heart of our new Analytics feature is the dashboard. By default, this dashboard displays an overview of the most important high-level metrics about the selected Freshpaint environment's traffic and marketing performance in a convenient view. This view is filtered to show the past seven days' worth of events, but you can alter this filter to fit your needs.

What reports are available in the dashboard?

The Analytics dashboard includes a number of tiles to help understand your site's performance. You can learn more about each tile's contents below.

Web overview

The web overview tile shows your site's traffic at a glance. Each metric shown also includes an indicator showing whether the given metric is trending in a positive (green, upward) direction, or in a negative (red, downward) direction over the selected time period.

Top conversions

The top conversions tile shows a list of conversion events that occurred over the selected time period. The conversions are sorted in descending order by how many conversions occurred over the selected time period. You can click the "Show more" button to see a longer list of conversions in a bigger view if necessary.

Top events

The top events tile shows a list of events sorted in descending order by how many events of each kind occurred over the selected time period. You can click the "Show more" button to see a longer list of events in a bigger view if necessary.

Trends

The trends tile shows a time-series chart displaying trends on your site plotted over time. By default, the Unique Visitors chart is shown, but you can also view trends for Views, and for Sessions. Hovering over each "dot" on the chart's trend lines displays a clear view of the current (and previous) values for that point in time. Depending on how long the selected time period is, the chart's data can be grouped by different time increments to explore changes in data by finer or broader degrees of detail.

"Current" versus "Previous" time periods

The darker line shows the displayed metric for the current time period (the currently selected time period for the dashboard). The lighter line shows the displayed metric for the previous time period to provide a relative comparison to the previous window of time. For example, if the default time period "Last 7 days" is selected for the dashboard, the current time period would display the last 7 days' worth of data, ending on the current day, and the previous time period would display data for the period ending 7 days ago, and going back to 14 days ago.

Top paths

The top paths tile shows a table showing the most visited URL paths (individual pages) on your site, sorted in descending order by the number of page views for each path. The number of unique visitors, and the average bounce rate, are displayed as well. You can click the "Show more" button to see a longer list of pages on your site in a bigger view if necessary.

Sources

The sources tab shows a list of the most prevalent sources of incoming traffic to your site, sorted in descending order by the number of page views for each source. By default, sources by Channel are shown, and you can also break down sources of traffic by the Referring domain, or by each of the main UTM parameters. You can click the "Show more" button to see a longer list of sources on your site in a bigger view if necessary.

Devices

The devices tile shows a view of the different technologies your visitors are using to view your site. By default, a pie chart showing your visitors' device types is shown. You can also see the most popular browsers or operating systems, which are both sorted in descending order by the number of page views. You can click the "Show more" button to see a longer list in a bigger view if necessary.

Geography

The geography tile shows a table with the locations your traffic is coming from, sorted in descending order by the number of page views per location. By default, the geography is broken down by Top cities, but you can also show data by Region (ie. U.S. state), Zip code, or County. You can click the "Show more" button to see a longer list of locations visitors come from on your site in a bigger view if necessary.

Freshpaint is able to detect the location of your users in a HIPAA-compliant manner by using the IP address from the event. We are able to collect and use this data because of our Business Associate Agreement.