Impact.com Quick Start Guide

Send advertising events directly to impact.com

Destination Info

Client-side
Server-side

Web

Mobile

Server

Getting Started

What You'll Need

  1. Your impact.com Account SID, Auth Token

  2. Campaign / Project ID for your conversions

  3. Account SID, API Key, Campaign ID, Event Type ID configured in Freshpaint

  4. Conversion Events configured in your Freshpaint Event Library, or a plan to use precision tracking.

To set up impact.com with Freshpaint, follow these steps:

  1. Find the Account SID and Auth Token at Settings -> API in your impact.com account.

  2. Get the Campaign / Program ID at Settings -> Manage Programs.

Required Properties

The following event properties are required in order to attribute events to specific ads, and if in HIPAA mode, must be selected in the Required Properties Allow List.

Freshpaint property

impact.com API field

Type

Description

$irclickid

ClickId

string

impact.com passes a unique irclickid query string parameter into the landing page URL when redirecting the user through our tracking domains. The value associated with this parameter is used to perform attribution analysis.

order_id

OrderId

string

event_type_id

EventTypeId

number

One or the other of Event Type ID or Event Type Code is required

event_type_code

EventTypeCode

string

One or the other of Event Type ID or Event Type Code is required

There are other optional parameters you can add to your events in order to achieve different use cases. You can view the full list of parameters here.

Adding Event Type Information for Impact.com

Impact.com requires either an event_type_id or event_type_code.

  1. Add this information to your events by creating a Transformation in Freshpaint:

    1. Click on "Create New" in Transformations

    2. Click "Modify Data"

    3. Select your Freshpaint conversion event, select the Impact.com destination, then click Save & Add Transformations

  2. Select the Send Constant Property transformation option:

    • For event_type_id enter your Impact Event Type ID (Number) as the property value

    • For event_type_code enter your Impact Event Type Code (Text) as the property value

  3. Click Save

That's it! Now all you need to do to send an event to impact.com is enable the destination in the Freshpaint event definition:

Navigate to your Freshpaint event, and toggle the destination on to enable the event to be sent to the impact.com destination:

Confirm and Validate Conversions in impact.com

Congratulations! Once you have confirmed conversion in impact.com, you have finished setting up this integration.

You can find more detailed documentation on this integration in the Impact.com Reference.

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