Impact.com Quick Start Guide
Send advertising events directly to impact.com
Destination Info
Supports HIPAA mode
Supports forwarding from the Google Tag Manager Integration
Refer to this destination as impactdotcom in the Integrations object
Connection Modes:
Web
Mobile
Server
Getting Started
What You'll Need
Your impact.com Account SID, Auth Token
Campaign / Project ID for your conversions
Account SID, API Key, Campaign ID, Event Type ID configured in Freshpaint
Conversion Events configured in your Freshpaint Event Library, or a plan to use precision tracking.
To set up impact.com with Freshpaint, follow these steps:
Find the Account SID and Auth Token at Settings -> API in your impact.com account.
Get the Campaign / Program ID at Settings -> Manage Programs.
Required Properties
Freshpaint property
impact.com API field
Type
Description
$irclickid
ClickId
string
impact.com passes a unique irclickid
query string parameter into the landing page URL when redirecting the user through our tracking domains. The value associated with this parameter is used to perform attribution analysis.
order_id
OrderId
string
event_type_id
EventTypeId
number
One or the other of Event Type ID or Event Type Code is required
event_type_code
EventTypeCode
string
One or the other of Event Type ID or Event Type Code is required
There are other optional parameters you can add to your events in order to achieve different use cases. You can view the full list of parameters here.
Adding Event Type Information for Impact.com
Impact.com requires either an event_type_id
or event_type_code
.
Add this information to your events by creating a Transformation in Freshpaint:
Click on "Create New" in Transformations
Click "Modify Data"
Select your Freshpaint conversion event, select the Impact.com destination, then click Save & Add Transformations
Select the Send Constant Property transformation option:
For
event_type_id
enter your Impact Event Type ID (Number) as the property valueFor
event_type_code
enter your Impact Event Type Code (Text) as the property value
Click Save
That's it! Now all you need to do to send an event to impact.com is enable the destination in the Freshpaint event definition:
Navigate to your Freshpaint event, and toggle the destination on to enable the event to be sent to the impact.com destination:

Confirm and Validate Conversions in impact.com
Congratulations! Once you have confirmed conversion in impact.com, you have finished setting up this integration.
You can find more detailed documentation on this integration in the Impact.com Reference.
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