Google Analytics 4 Server-Side

This destination uses the Google Analytics Measurement Protocol which provides a more limited API than a direct Google Analytics integration. Unless you want to send data to Google Analytics through the Freshpaint HTTP API we recommend you use the Google Analytics 4 Proxy integration instead.

If you have been running your analytics using Google Tag Manager, check out our Google Tag Manager Integration, in which the GTM native tag type is changed to a Freshpaint-template tag type. Freshpaint makes it easy to migrate all your tags from Google Tag Manager to the Freshpaint Google Tag Manage Template - you can learn more about this process here.

Contact [e-mail] if you'd like to learn more.

If you are interested in migrating from native GA4 to running GA4 in Freshpaint, check out our step by step migration guide

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