# Google Analytics 4 Server-Side

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This destination uses the Google Analytics Measurement Protocol which provides a more limited API than a direct Google Analytics integration. Unless you want to send data to Google Analytics through the Freshpaint [HTTP API](https://documentation.freshpaint.io/reference/developer/http-api) we recommend you use the [Google Analytics 4 Proxy](https://documentation.freshpaint.io/integrations/destinations/apps/google-analytics-4-proxy) integration instead.
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If you have been running your analytics using Google Tag Manager, check out our [Google Tag Manager Integration](https://documentation.freshpaint.io/google-tag-manager-integration), in which the GTM native tag type is changed to a Freshpaint-template tag type. Freshpaint makes it easy to migrate all your tags from Google Tag Manager to the Freshpaint Google Tag Manage Template - you can learn more about this process [here](https://documentation.freshpaint.io/google-tag-manager-integration/migration). 

Contact <support@freshpaint.io> if you'd like to learn more.
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If you are interested in migrating from native GA4 to running GA4 in Freshpaint, check out our [step by step migration guide](https://documentation.freshpaint.io/reference/faqs/how-do-i-switch-from-native-google-analytics-to-the-freshpaint-google-analytics-destination)

{% content-ref url="google-analytics-4/google-analytics-4-server-side-quick-start-guide" %}
[google-analytics-4-server-side-quick-start-guide](https://documentation.freshpaint.io/integrations/destinations/apps/google-analytics-4/google-analytics-4-server-side-quick-start-guide)
{% endcontent-ref %}

{% content-ref url="google-analytics-4/google-analytics-4-server-side-reference" %}
[google-analytics-4-server-side-reference](https://documentation.freshpaint.io/integrations/destinations/apps/google-analytics-4/google-analytics-4-server-side-reference)
{% endcontent-ref %}