# Why doesn't Freshpaint need a BAA before sending data to Google Ads and Facebook Ads? In general, a BAA is needed when sending **PHI** to a third party. **PHI** is defined as including both an identifier and health information, together. \ \ Freshpaint provides a way for its customers to send *only* identifiers or *only* health information to a third party. \ \ Since measuring ad campaign outcomes via Google and Facebook only requires identifiers and not health information, Freshpaint strips out all health information and sends only identifiers, therefore maintaining compliance without requiring a BAA. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://documentation.freshpaint.io/reference/faqs/why-doesnt-freshpaint-need-a-baa-before-sending-data-to-google-ads-and-facebook-ads.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.