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On this page
  • Iterable Project Types
  • Destination Info
  • Identify
  • Events
  • Track Purchases
  • Page Views
  • Configuration Options
  • Enable Default Identify Transformations
  • Event Transformations
  • Date Fields in Iterable

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  1. Integrations
  2. Destinations
  3. Data Activation
  4. Iterable

Iterable Reference

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Last updated 2 months ago

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Iterable Project Types

Projects in Iterable use a specific field to identify each user. Each project can be set so email and/or userId can be selected as the project's unique identifier at the time of creation.

There are 3 types of projects available to identify users:

  • Email-based: uses email as the unique identifier

  • UserID-based: uses userId as the unique identifier

  • Hybrid: Uses email and userID as unique identifiers

Destination Info

  • Accepts , , and calls

  • Supports

  • Connection Modes:

Client-side
Server-side

Web

Mobile

Server

Identify

freshpaint.identify("<userId>", {
    "email": "<email>"
});
  • For email-based projects, you must include an email property.

  • For userId-based projects, you must include an userId property.

When Freshpaint receives new user property data, it will update the contact properties for the corresponding user profile in Iterable.

In order to send emails to a user in Iterable, you must first send an identify call with the email property.

Events

Users need to first be identified before events can be associated with their user record, as Iterable doesn't support anonymous users. Freshpaint events for anonymous users will not be sent to Iterable.

You can see events associated with each user by searching for the user profile under contact lookup:

Track Purchases

There are some things you need to know in order to do this effectively:

  • You must include a campaignId property, which must be the id of the campaign you are associating the purchase with;

  • You must include a templateId property, which is the id of the template of the campaign being associated;

  • You must include an items property, which is an array of objects that represent the items being purchased;

  • You must have a total property, which is the total price of the purchase event.

Page Views

When Freshpaint receives new page views, it will update the event history for the corresponding user profile in Iterable.

Configuration Options

Enable Default Identify Transformations

Enable this setting to apply a default set of transformations from Freshpaint User Properties to Iterable Properties when making Identify calls.

Freshpaint User Property
Iterable Property

first_name

firstName

last_name

lastName

phone_number

phoneNumber

date_of_birth

dateOfBirth

zip_code

zipCode

Changing this setting for an existing project may leave Iterable profiles in an inconsistent state with both old and new properties.

You can find this option right below where you save your API key.

Event Transformations

Date Fields in Iterable

Acceptable date formats include:

  • yyyy-MM-dd HH:mm:ss ZZ

    • 2000-01-01 00:00:00 -04:00

  • yyyy-MM-dd HH:mm:ss

    • 2000-01-01 00:00:00

  • yyyy-MM-ddTHH:mm:ss.SSSZZ

    • 2000-01-01T00:00:00.000-04:00

  • yyyy-MM-dd

    • 2000-01-01

When you call , Freshpaint will create or update a User profile in Iterable by hitting at: /api/users/update. Here is an example of an identify call:

For hybrid projects, you must include an email and/or userId property. If you do include both email and userId at the top level of an identify call, apply.

You can find identified users from the in Iterable.

When you send an event to Iterable from Freshpaint, Freshpaint will create an event and attach it to the matching user's profile. It does so by sending a POST request to Iterable's endpoint at: /api/events/track

You can use to segment your users and build personalized journeys.

Learn more about .

You can also view all your events in the under "Insights":

If you track an event with the special event name Order Completed, we will send this as a in Iterable by hitting their track purchase API endpoint at: /api/commerce/trackPurchase. You can see those Purchase events populated in your of your Iterable account.

If you do not have all of these together, then your purchase event will not be sent to Iterable. You should use Freshpaint's event tester for Iterable to verify that what you want to do in your code will work. You can find more information on Iterable's .

Set up transformations to modify your data before it's sent to your destination. Read more about transformations .

If you are sending in a date field to Iterable, it must be a specific type of string. You may want to send date fields to Iterable in order to aid in segmentation. You can read more about that . Iterable has a specific date format that must be used to segment a field by date.

Learn more about determining the best setting for your project.
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