StackAdapt Reference

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports forwarding from the Google Tag Manager Integration

• Refer to this destination as StackAdapt in the Integrations object

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

Retargeting

StackAdapt has extensive support for crafting audiences to retarget. By sending retargeting events to StackAdapt, you can craft campaigns to focus on audiences you know are already interested.

Retargeting Audiences with StackAdapt requires a user's IP Address and User Agent. When used with campaigns and ads that contain specific health information, sending a user's personally identifiable information (PII) for retargeting could be out-of-compliance with HIPAA unless a BAA is signed with StackAdapt. StackAdapt is not currently signing BAAs.

Retargeting Audience events require a retargeting_id in the same way Conversion Events require a conversion_id. The process to set up these events is the same. Following along with the conversion events guide above, we can create a Transformation that sends a constant property (retargeting_id) with the retargeting audience unique ID as the value.

Example:

Server-side

You may provide the following additional event properties when sending events to StackAdapt via Freshpaint's servers:

Event property	Type	Required?	Description
$sapid	string	Required for Click-Through Conversion Events	sapid is generated at ad click time and appended to the landing page URL. Freshpaint will automatically capture sapid for events from your website. For events from other sources you would need to provide $sapid.
conversion_id	string	Required for Conversion Events	conversion_id maps to a Conversion Event in StackAdapt. This uniquely describes the conversion event taking place.
retargeting_id	string	Required for Retargeting Events	retargeting_id maps to a Retargeting Audience in StackAdapt. This directly places the user in that Audience.
$ip	string	Required for Retargeting Events and View-Through Conversion Events	Non-hashed public IP address of the browser
$user_agent	string	Required for Retargeting Events	User agent from the user’s device

Considerations

• Conversions may take up to 2 hours to appear in your StackAdapt portal.