What is Freshpaint?

At Freshpaint, we’re helping healthcare companies grow without compromising patient privacy. Our platform makes it possible to use modern analytics and marketing tools while staying HIPAA compliant. Behind the scenes, we’re solving complex data problems so healthcare marketers can move fast, reach more people, and expand access to care.

Traditional Customer Data Platforms Aren’t Designed For Healthcare

Customer Data Platforms promise to make sending data to any tool easy. That’s a problem for healthcare marketers because regulations around patient privacy prohibit sharing sensitive information.

Being a healthcare marketer requires more control over the data that’s shared. That’s where Freshpaint comes in

HIPAA compliant at its core

Freshpaint’s Business Associate Agreement is more than just a piece of paper. That’s because it’s combined with our industry-first Healthcare Privacy Platform that helps prevent Protected Health Information from being shared with all your non-HIPAA compliant tools.

Instrument your site without writing code

Most analytics tools require you to write code every time you want to collect a new piece of data. Once installed, Freshpaint automatically captures every click, pageview, and form submission. This makes it possible for non-technical users to route data from Freshpaint into any marketing or analytics tool.

Block Data By Default

Instead of requiring you to filter out sensitive data, Freshpaint’s default state doesn’t share anything at all. Freshpaint’s unique opt-in approach is the safest way to prevent inadvertently sharing protected health information with marketing tools that aren’t HIPAA-compliant.

Stitch Together Multiple Visitor Sessions

Analytics tools require identifiers, like IP addresses, to connect unique visitors to individual sessions. Since HIPAA regulations prohibit sharing identifiers, how do you get a complete view of the visitor journey? That's where Freshpaint comes in.